Channel & Customer Marketing Manager On Trade

Stellenbeschreibung:

General Description Of The Role

Do you want to help shape the future of the On-Trade business and bring some of the most exciting brands in the aperitivo category to life? As Channel & Customer Marketing Manager On Trade, you will develop strategies and activation plans for brands such as Aperol, Sarti, Campari and Crodino, translating them into impactful customer experiences and successful in-market execution.

General Description Of The Role

In this role, you will combine strategic thinking with hands‑on implementation and work closely with Sales, Consumer Marketing and external partners to unlock growth opportunities across bars, restaurants, wholesalers and key On‑Trade customers.

Your tasks

Develop and drive channel and customer marketing strategies for the On-Trade business
Translate brand strategies into impactful activation plans and customer programmes
Identify growth opportunities, consumer trends and emerging occasions within the On-Trade environment
Create and execute customer-specific activations, events and commercial initiatives
Partner closely with Sales, Key Account Management and Consumer Marketing to ensure excellent market execution
Manage marketing budgets, define success metrics and evaluate campaign performance
Collaborate with agencies and external partners to deliver best‑in‑class activations and consumer experiences
Develop compelling sales stories, tools and activation concepts that support commercial growth

Your Profile

Minimum of 4 years of experience in Trade Marketing, Channel & Customer Marketing, Shopper Marketing or Brand Marketing
University degree in Business Administration, Marketing, Communication or a comparable field
Experience in FMCG is preferred, ideally within spirits, beer, wine, soft drinks or hospitality‑related industries
Strong understanding of customer needs, consumer behaviour and the dynamics of the On‑Trade channel
Ability to combine strategic thinking with a hands‑on, pragmatic approach
Strong stakeholder management and communication skills, with the ability to influence across functions and hierarchy levels
Analytical mindset with the ability to translate data and insights into actionable recommendations
Entrepreneurial attitude, creativity and a passion for identifying and unlocking new growth opportunities
Fluent German and English language skills