City Lead - Berlin (m/f/d)

Overview

At BEAT81, we’re on a mission to revolutionize fitness by merging technology, group training, and expert coaching. As a rapidly growing fitness-tech company, we empower people across Germany to Sweat Smarter Together. Through HYBRID, BUILD & RIDE workouts, real-time heart rate monitoring, and gamification, we’re transforming the traditional fitness experience into something dynamic, personalized, and impactful. With more than 40 studios across Berlin, Munich, Hamburg, Cologne and Düsseldorf, we are profitable and scaling toward 100+ locations. Berlin is the biggest market, a multi-million euro business, and our home where the BEAT81 experience must be at its best.

Your mission: The City Lead is the general manager of Berlin, with complete ownership of everything in the city: members, coaches, team, and the city’s commercial success. You run Berlin end to end and treat it as if it were your own company.

At the heart of it all are people. Coaches are our product and our biggest lever: happy, thriving coaches deliver the best workouts, members feel it, stay, and bring their friends, and the city grows. The role is to create a city where coaches, team and members all thrive.

Responsibilities

• A thriving coach community. Berlin attracts, develops and retains the best coaches in the market. You know them, celebrate them, invest in them and hold them to high standards, working through your Fitness Managers.
• Your team. Studio Managers, Fitness Managers and Front of House. You hire for hospitality and mindset first, develop your people into leaders who own their studios and verticals, and build a culture where the team brings solutions, not problems.
• The member experience. Hospitality standards, community, and studio experience. Clean and functional is table stakes; you aim for an experience people rave about and tell their friends about.
• The city’s success. Berlin’s growth and profitability are yours. You know your city inside out, spot changes before the numbers do, and act on it.
• Direction, not doing. You set the focus, prioritize and let your team execute. When you go deep on a topic or a person, you announce it and time-box it.
• The full power of BEAT81 behind Berlin. You bring marketing, product, tech and finance to bear for your city with clear, well-founded asks, and you share what works with the other cities.

Qualifications

• 6+ years leading multi-site, people-heavy operations in hospitality, fitness, retail or similar, including commercial ownership.
• A general manager at heart: you have led people, built teams and owned outcomes, not just run a function.
• A people-first leader with high standards: warm with your team and coaches, direct in your feedback, and uncompromising on hospitality.
• Comfortable with numbers: you understand your city’s performance and turn insight into action.
• You know Berlin: the neighbourhoods, the communities, ideally the fitness and coaching scene.
• Fluent in German and English.
• You work out. You know what a great coach and a great class feel like, and you care.

What success looks like

• Berlin’s coaches are among the happiest and best in the market, and they stay.
• Your Studio and Fitness Managers run their studios and verticals autonomously and bring you solutions.
• Members feel the difference: a city full of studios people rave about.
• Berlin grows profitably, and you can explain every result and what you’ll do next.

Why to join us

• Run Germany’s biggest BEAT81 city as if it were your own company.
• Complete ownership: your city, your team, your budget.
• Shape how a profitable, fast-growing company scales from around 40 to 100+ studios.
• High ownership, high impact, high visibility.

Benefits

Walk the Talk: Unlimited BEAT81 workouts for you and one other person of your choice. Additionally a membership to John Reed Berlin Bötzow just for you: We guarantee that you’ll get fit with us.

Learn & Grow: We support your professional development with a dedicated budget for courses, workshops, and certifications.

Flexible Working Hours: Yoga before work and a workout at lunch? No problem. With our flexible working hours, you can easily balance your personal and professional life.

Travel Made Easy: Receive a BahnCard 50 or BahnCard 100 (depending on your travel volume), so you can move fast and comfortably between cities while focusing on what matters—closing deals.

Massage Discount: Relax and recover with 12% off all New:Soul massage bookings.

Events: Our summer and winter parties have become as legendary as our annual offsite; we also host monthly meet-ups and team workouts.

Tasty Perks: Free drinks, fresh fruit, coffee, tasty granola, and more to keep you energized.

Health Initiatives: Stay healthy and balanced with our quarterly health management initiatives to support your physical and mental well-being.

Bring Your Dog to Work: Your furry friend is welcome in the office.

Money on Top: Sign up for a private company pension plan in partnership with Stuttgarter Versicherung.

FutureBens: Access a personalized dashboard on FutureBens, the platform for sustainable and future-oriented employee offers from over 130 eco-friendly brands.

Equal Opportunity: BEAT81 is an equal opportunity employer; we celebrate diversity and are committed to creating an inclusive environment for all employees.