CMO – Marketing Manager, Performance, Social, Events

Stellenbeschreibung:

Build, manage, and optimize marketing channels
Plan, execute, and optimize performance advertising campaigns on Google, Meta, Pinterest, and TikTok
Manage budgets based on performance and re-engage drop-offs
Create clear 14-day reports tracking clicks through inquiries and bookings to cost per booking
Manage external partners and freelancers when needed
Maintain editorial calendars, publish and distribute content
Select creators and influencers and manage collaborations
Use discount and partner codes and measure their impact
Nurture the community and convert comments and direct messages into inquiries
Produce content in-house, automate content creation, or outsource to freelancers
Plan and manage SEO and GEO strategies
Build backlinks and partnerships
Use AI for content creation and automation
Monitor performance and provide short result updates
Build and maintain partnerships with venues, planners, and service providers
Manage the affiliate program
Plan and evaluate joint promotions and bundles
Plan trade show and event appearances, coordinate budgets and materials
Be present at trade shows and events and capture leads
Perform quick follow-ups and short result analyses
Build and maintain the CRM
Run email campaigns to acquire customers
Communicate with potential and existing customers

Requirements

Hands-on experience with performance marketing
Hands-on experience with social media and influencers
Hands-on experience with ChatGPT or similar tools
Creative problem-solving skills
Strong organizational skills and ability to work independently
Strong communication skills, team player attitude, and eagerness to learn
Ability to quickly get up to speed in new subject areas
Good German and English language skills, written and spoken

Core Competencies

Demonstrates expertise in performance marketing, social media management, and content creation, with a strong focus on optimizing marketing channels and managing budgets. Proficient in using AI tools for content automation and has strong communication skills in both German and English.