Communications/Platform Specialist – Digital Web Ecosystems (m/f/d)

The Digital Brand, UX & Transformation team within Communications, Brand & CSR is responsible for the strategy, design, implementation, management and continuous optimisation of the platforms underpinning all digital brand and communications activities at DWS. This encompasses not only the global website landscape and content management system, but also the wider digital ecosystem, including digital branding, UX, UI, and analytics.

Digital Web Ecosystems are responsible for the website platform supporting multiple business lines across DWS. They coordinate the further development and operation of the platform in close collaboration with internal stakeholders, product owners across the wider platform stack, IT and external service providers, working on both strategic and tactical website enhancements as well as website migrations and consolidations as part of the overarching platform and content strategies.

Your responsibilities

As a Communications/Platform Specialist, you will be responsible for:

• Further development and end-to-end management of the website platform and its components, executed in close partnership with IT and external service providers through dedicated strategic programmes and projects.
• Business-side steering of internal business stakeholders, the IT unit and relevant vendors, including release and test management as well as prioritisation of projects, backlogs and operational processes from a brand and communications perspective.
• Global rollout and local adaptation of the overarching platform and content strategies, informed by analytics insights and aligned with central and local stakeholders.
• Management of small to mid-sized international projects with partially high conceptual and technical complexity, working closely with content team, IT and technology partners, with a mid-term focus on platform consolidation and data activation.
• Specification and alignment of business briefings and requirements in preparation of the technical implementation.
• Continuous evolution of the platform regarding data activation, performance optimisation, quality management, GEO/SEO, backend process consolidation and data interfaces.
• Ongoing alignment with content teams, analytics, UX, UI, product owners for central frontend and backend libraries and IT, and representation of corresponding business requirements.
• Collaborative definition of overarching digital, platform and AI strategies together with senior management and other teams within the department.

We are looking for

• 5+ years of relevant professional experience in website or digital platform management, digital communications, digital marketing, or IT consulting.
• A completed university degree in communications, marketing, business administration, computer science or a related field – ideally with an interdisciplinary focus.
• Strong hands-on experience with web platforms, content management systems, web analytics tools and related MarTech components, ideally including Optimizely, Mapp Intelligence, Google Analytics and Silktide.
• Proven experience in the conceptual design and business-side management of complex data and document interfaces.
• Experience of supporting international projects.
• Demonstrated ability to manage senior-level stakeholders and control functions relevant to the role.
• Very high digital affinity combined with strong conceptual and technical understanding.
• A high level of personal drive and the ambition to proactively shape and further develop responsibility areas.
• Ideally, experience in highly regulated and matrix working environments.
• Fluent German and English skills, both written and spoken

What we’ll offer you:

Without the ambitions of our people, our achievements wouldn’t be possible. And it’s important to us that you enjoy coming to work - feeling healthy, happy and rewarded. At DWS, you’ll have access to a range of benefits which you can choose from to create a personalised plan unique to your lifestyle. Whether you’re interested in healthcare, company perks or are thinking about your retirement plan, there’s something for everyone.

Some of our core benefits:

• Physical and Mental Health Well-Being benefits including (but not limited to) Statutory Health Insurance (BKK), sickness benefit allowance and support helplines for employees
• Family friendly benefits including generous parental leave packages (supporting all variations of family set-ups) and support in finding childcare options including DWS’s own kindergarten service
• A wide selection of pension plans, Personal Budget Accounts to enable sabbaticals or early retirement and capital-forming benefits
• The opportunity to support our CSR strategy which is focused on combatting climate change & achieving greater social justice. You can make donations to our partnered organisations or take part in corporate volunteering opportunities in your local communities by providing on hand support.

DWS’ Hybrid Working model is designed to find the right balance between in-person collaboration and engagement in the office, which is core to our working culture, and working from home. Each business group varies on the split between time spent in the office and at home, but this will be discussed and made clear as part of your application and interview process. We will continue to review and evolve our working environments and methods to ensure that we are working in the best way possible for our people.

Our commitment to equal employment opportunity

Our values define the working environment we strive to create – diverse, supportive and welcoming of different views. We embrace a culture reflecting a variety of perspectives, insights and backgrounds to drive innovation. We build talented and diverse teams to drive business results and encourage our people to develop to their full potential. Talk to us about flexible work arrangements and other initiatives we offer.

We promote good working relationships and encourage high standards of conduct and work performance. DWS is an equal opportunities employer and we welcome applications from talented people from all cultures, countries, races, genders, sexual orientations, disabilities, beliefs and generations. We are committed to providing a working environment free from harassment, discrimination and retaliation.