Community management specialist

About BYD: Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

Key Responsibilities

Community Growth & Engagement

• Develop and execute community growth strategies tailored to the German market
• Drive user engagement through campaigns, discussions, and interactive content
• Identify and nurture key users (KOLs, active contributors, brand advocates)

Content Planning & Management

• Plan and publish high-quality, localized content (posts, topics, campaigns)
• Moderate user-generated content to ensure quality and compliance
• Identify trending topics and align content with user interests

Campaign & Event Execution

• Plan and execute online and offline campaigns (e.g., test drive events, meetups)
• Collaborate with marketing and after-sales teams to launch engagement initiatives
• Support offline activities such as vehicle showcases and community events

Data & Insights

• Monitor community performance metrics (engagement, retention, growth)
• Analyze user behavior and optimize content and operations strategies
• Provide regular reports and actionable insights

Location: Germany

Type of Employment: Full-time