Consumer Analyst

About the role

In this role, you will translate complex data and consumer signals into clear, actionable insights that can drive strategic and tactical impact. Partnering with teams across Data & Analytics, Product, Design, Operations, Strategy and Market, you will synthesize insights from diverse sources and co‑create solutions grounded in consumer and business relevance. Your goal is to build a solid foundation for consumer, brand, and experience analytics, making insights accessible and actionable company‑wide.

What you'll do

• Manage the Consumer Scorecard: Define and evolve core KPIs (NPS, User ratings, Brand preference, CSAT, MAU, Consumer base metrics, Operational metrics, etc.) to ensure a trusted, single source of truth across the consumer journey.
• Analyze Loyalty & Retention: Conduct cohort and retention analysis to identify key drivers of consumer satisfaction and long‑term loyalty.
• Analyze Consumer Behavior: Dive deep into user behavior across web, app, communications and customer service channels; analyze funnels, identify drop‑off points, and recommend improvements.
• Translate Data into Action: Synthesize quantitative and qualitative data into concise, actionable insights to deliver a seamless consumer experience.
• Co‑create Analytical Foundations: Partner with data and tech teams to ensure data collection is high‑quality, scalable, and reliable; shape tracking and data structures (GA4, BigQuery).
• Drive Performance Insights: Enable data‑driven decision‑making through forecasting, trend analysis and automated dashboards in Tableau, Steep or similar tools.
• Collaborative Problem Solving: Act as the consumer analytics partner for cross‑functional teams, helping them understand the “why” behind consumer behavior.
• Drive Experimentation: Design, run and evaluate A/B tests, taking ownership from hypothesis to conclusion and next steps.

Experience & Mindset

• Analytical Experience: 4‑5+ years in consumer analytics, digital analytics or a related field – ideally in a fast‑paced service or e‑commerce environment.
• Commercial Curiosity: Strong business acumen and drive to uncover the “why” behind numbers; focus on relevant, actionable insights.
• Problem Solver: Strong analytical and numerical skills with a business‑oriented mindset; bring structure to ambiguous problems.
• Communication: Translate complex analysis into sharp, actionable narratives for diverse stakeholders, from junior teams to senior leadership.
• Collaboration: Team player who enjoys working across Product, Tech and Business teams to build insights and solutions.

Education

• Education: Bachelor’s or Master’s degree in Engineering, IT, Statistics, Business or another relevant field.

Analytical Toolkit

• Consumer Analytics: Ability to synthesize internal and external consumer data into holistic insights.
• Digital Analytics: Experience with tools such as Amplitude, GA4 or similar platforms.
• Data Foundations: Proficiency in SQL, Python or similar, and experience with large datasets.
• Visualization: Build and maintain clear dashboards and funnels (Tableau, Power BI, Steep).
• AI Coding Tools: Advantageous to use AI tools in analytical work.
• Experimentation: Hands‑on experience designing, running and evaluating A/B tests.
• Tracking: Knowledge of digital tracking implementation and Google Tag Manager.

What you'll get

We can promise you that you will be challenged, develop your skills and have the opportunity to work with truly amazing and competent colleagues. If you like changes and want to set new processes and ways of working – this is the place for you!

• Sky‑High Office: Modern and newly renovated with a 360‑degree view around Stockholm.
• Puppy Friendly: Bring your dog to work – we’ve got a whole floor for our furry friends.
• Fun & Games: Ping pong, Shuffleboard, Foosball and a Karaoke Room for your leisure time.
• Parental Pay for Six Months: Step away from work and provide the best care and love to your little one.
• A Day Off on Your Birthday: Celebrate your birthday with a day off each year.
• Hybrid setup and flexible working hours.