Content Marketing & Campaigns Manager

Stellenbeschreibung:

Content Marketing & Campaigns Manager

We’re looking for a hands‑on Content Marketing & Campaigns Manager to help turn Harper James’ expertise, client insight and growth priorities into content‑led campaigns that build awareness, create demand and support client engagement.

The businesses we work with raise investment, acquire companies, expand internationally, hire teams, protect valuable IP, launch products and prepare for exit. We help them navigate those moments, and we’re looking for a commercially minded content marketer who can tell that story in a clear, useful and compelling way.

This is an opportunity to play a central role in how a fast‑growing, technology‑enabled law firm engages the businesses it wants to reach, builds trust in the market and creates content with measurable commercial impact.

The role

You’ll be a key content engine behind Harper James’ campaign programme – planning, creating and delivering content across our priority themes, practice areas and client growth audiences. Working closely with the Head of Marketing Communications and Senior Marketing Manager – Client Growth, you’ll help turn strategic priorities into practical campaign plans and high‑quality content across articles, guides, newsletters, LinkedIn, email marketing, webinars, video, client stories and proof‑point assets.

This is a hands‑on delivery role for someone who enjoys both the craft of content and the discipline of campaign execution. You’ll shape content around our ICPs, their needs, triggers and buying moments, ensuring campaign activity is commercially focused as well as well‑written.

That could mean developing an investment readiness campaign, producing a webinar with senior lawyers, interviewing a founder about an acquisition, creating LinkedIn content from a client story, developing a guide for scaling businesses, or turning expert commentary into campaign assets that support PR, demand generation and client growth.

What you’ll be doing

You’ll be responsible for:

Planning and delivering content‑led marketing campaigns from brief through to execution
Creating and editing content across multiple formats, including articles, guides, LinkedIn posts, landing pages, email nurture and proof‑point assets
Producing webinars as part of the wider campaign programme, including shaping topics, agendas, speaker briefs, promotional copy, supporting assets and follow‑up content
Working closely with the Head of Marketing Communications on brand, positioning, profile‑raising and reputation‑building priorities
Working closely with the Senior Marketing Manager – Client Growth to ensure campaigns support client engagement, account activation and new business generation
Turning legal expertise and subject‑matter input into clear, useful and commercially relevant content
Generating client story, case study and proof‑point content
Collaborating with digital, PR, client growth, account management, business development and legal teams to maximise campaign impact
Using AI and modern marketing tools responsibly to improve efficiency and scale while maintaining quality, house style and editorial judgement
Briefing and managing suppliers where used
Tracking campaign delivery and performance to support continuous improvement

You’ll likely enjoy this role if you:

Love turning ideas, insight and expertise into useful content
Enjoy building campaigns from initial theme through to delivery
Are a strong writer and editor who can adapt tone, structure and format for different audiences and channels
Understand how content supports brand awareness, demand generation, client growth, reputation and trust
Are comfortable working with technical experts and senior leaders, helping them to communicate clearly
Are commercially astute and interested in how content influences engagement, lead generation and pipeline
Are proactive, organised and able to keep multiple projects moving
Use AI tools to improve how you work, without losing critical judgement or quality control

Skills and experience

We’re open to candidates from a range of sectors, including technology, SaaS, fintech, professional services and legal. Experience in legal marketing is helpful but not essential.

We’re particularly interested in people with experience in:

B2B content marketing with clear commercial impact for defined audiences
Creating content that supports demand generation, client engagement, lead generation or pipeline influence
Campaign planning and delivery
Copywriting, editing and editorial planning
Thought leadership and long‑form content
Webinar planning, production and promotion
LinkedIn and executive profile content
Email nurture campaigns and marketing automation
Client stories, case studies or proof‑point content
AI‑assisted content creation and workflow optimisation
Video content planning, scripting, production or repurposing
Working with freelance designers, editors and content creators to bring campaigns to life

Why join Harper James?

We’ve spent more than a decade challenging traditional legal services and building something different.

Today, we’re one of the UK’s fastest‑growing law firms, supporting thousands of ambitious businesses with a team of experienced lawyers working flexibly across England and Wales.

You’ll join a collaborative and dynamic marketing team at a time when we’re evolving our brand, refining our proposition and developing new ways to engage the businesses we want to reach.

This is a role for someone who wants to create, coordinate and make things happen. You’ll have the opportunity to shape content‑led campaigns, produce meaningful content across multiple formats, work with interesting businesses and help Harper James communicate its value in a more distinctive, useful and commercially focused way.