Content Marketing Manager (NYC-based)

About the Role

We’re looking for a hands‑on, strategic Content Marketing Manager to build and scale our content engine from the ground up. This is a high‑impact role where you’ll engage with the full content lifecycle: from strategy and planning to execution and performance.

This role is ideal for someone who thrives in a lean, dynamic environment, takes ownership, uses AI as a core part of their workflow, and is an exceptional communicator with a strong understanding of B2B Enterprise audiences.

Responsibilities

What You’ll Do

• Develop and execute a comprehensive content plan aligned with business goals (brand awareness, demand generation, sales enablement, customer marketing and thought leadership).
• Build and manage the editorial calendar across channels from concept to final asset: social media, blog, website, email, and long‑form assets.
• Create, write, and edit high‑quality content, including blog articles, social posts, sales assets, RFP submissions, landing pages, customer success stories and video scripts.
• Use AI tools across research, outlining, drafting, optimization, and repurposing to increase speed and impact.
• Work closely with designers to translate ideas into clear, compelling visual content across campaigns, social, and sales materials.
• Collaborate with an external SEO vendor to define priorities, create and optimize content, and continuously improve organic performance.
• Partner with Product Marketing: to co‑produce collateral for product launches and customer success stories.
• Support sales teams with value‑driven content tailored for enterprise and midmarket audiences, including sales decks, RFP submissions, conference presentations and more
• Track content performance (traffic, engagement, conversions, SEO, email, social), generate insights, and continuously improve results.
• Keep up with AI, CRE operations, and content marketing trends to ensure content remains relevant and differentiated.

Requirements

What We’re Looking For

• 3+ years of experience in content marketing, preferably in B2B SaaS and/or commercial real estate for multiple personas
• Very strong writing and editing skills with the ability to simplify complex topics and extract strategic value from each asset
• Proven experience owning content strategy and execution end‑to‑end
• Good SEO knowledge and experience managing external vendors
• Experience using AI tools as part of a content workflow
• Data‑driven mindset with the ability to analyze performance and iterate
• Self‑starter who is comfortable operating in a lean, fast‑paced environment with high ownership