Conversion Rate Optimization Specialist

Responsibilities

• Own the day-to-day execution of our web experimentation program
• Analyze heatmaps, session recordings, FullStory, and GA4 to identify friction points, drop-off patterns, and conversion opportunities across the site
• Document behavioral findings and translate them into clear, prioritized observations that inform test ideas, UX improvements, and design decisions
• Generate data-backed test ideas and write structured hypotheses that clearly articulate the problem, proposed change, and expected outcome
• Collaborate with the Manager to align the test backlog with the CRO strategy and business priorities
• Track prior experiments to build on learnings and avoid redundancy
• Own and maintain the monthly testing roadmap, keeping it accurate and prioritized
• Manage every test through the full pipeline—brief, Asana ticket creation, design coordination, dev handoff, QA, launch, and monitoring
• Maintain clear documentation and ticket hygiene so stakeholders always have visibility into test status
• Configure all experiments in Webflow Optimize, including audience segmentation, traffic allocation, goal tracking, and variant logic
• Own pre-launch QA across devices and browsers, verifying tracking, rendering, and experiment logic
• Monitor live tests for data quality and flag anomalies or early signals to the Manager
• Serve as the team's go-to expert on Webflow Optimize—understanding its full capabilities and best practices
• Stay current on platform updates and proactively identify ways to run more sophisticated experiments
• Write a detailed post-test report for every experiment—results, statistical significance, segment analysis, and a clear win/loss/inconclusive call
• Maintain the CRO testing deck as an organized, up-to-date knowledge base that the wider company can reference
• Partner with the Manager on site-wide KPI tracking and contribute to monthly and quarterly performance reporting

Requirements

• 2-4 years of experience in CRO, digital marketing, UX research, or web analytics
• Hands‑on experience setting up and managing A/B tests in an experimentation platform (Webflow Optimize, Optimizely, VWO, or similar)
• Proficiency with behavioral analytics tools (FullStory, Hotjar, or equivalent) and comfort with heatmaps and session recordings
• Working knowledge of GA4 for funnel analysis and performance tracking
• Strong written communication skills—able to write clear hypotheses, experiment briefs, and post‑test reports
• Organized and process‑oriented, with experience managing multiple workstreams or projects simultaneously
• Analytical mindset with the ability to interpret experiment data and translate it into actionable recommendations
• Experience working within a B2B SaaS or enterprise marketing organization