Coordinator, Brand Marketing (m/w/d)

As a Digital Demand Manager , you will be based in the Forterro Munich Office and play a key role in driving demand generation in the DACH region. You will plan, execute, and optimize integrated B2B marketing initiatives for the Myfactory and Proffix lines of business, ranging from digital campaigns and webinars to events and targeted content programs.

This role combines strategic thinking with hands-on execution and close cross-functional collaboration. You will partner closely with our BDR and Sales teams to ensure measurable pipeline impact and continuously refine the effectiveness of our campaigns.

Department Marketing Employment Type Permanent Location Germany, München Workplace type Hybrid

Responsibilities

• Plan and execute B2B demand generation campaigns, including webinars and events, for the Myfactory and Proffix business lines within the DACH market
• Create, adapt, and leverage campaign‑relevant content that resonates with target audiences across multiple channels
• Monitor, analyze, and report on campaign performance, optimizing for pipeline contribution
• Collaborate closely with BDR and Sales teams in the DACH region
• Improve campaign setups and effectiveness through proactive optimization

Skills, Knowledge & Expertise

• 5+ years of experience in performance marketing, demand generation, or campaign management
• Strong understanding of B2B demand generation, digital campaigns, webinars, and event formats
• Hands-on experience with HubSpot or other marketing automation platforms
• Strong communication skills and ability to collaborate cross-functionally
• Fluent in German and English, written and spoken
• Willingness to travel occasionally to regional offices and events

About Forterro

Founded in 2012, Forterro has grown to become a category leader in industrial software – with strongholds in Europe’s top production economies, as well as regional service hubs and development centres around the world. From more than 40 office locations, our 2,500+ employees provide and support software for more than 13,000 industrial businesses. Our products are deeply rooted in the demands of their local geography. And each is designed to strengthen and accelerate our customers’ ability to operate efficiently and compete effectively.