Copy of Senior Field Marketing Specialist

Copy of Senior Field Marketing Specialist

• Contract

Technology is our how. And people are our why. For over two decades, we have been harnessing technology to drive meaningful change.
By combining world-class engineering, industry expertise and a people-centric mindset, we consult and partner with leading brands from various industries to create dynamic platforms and intelligent digital experiences that drive innovation and transform businesses.
From prototype to real-world impact - be part of a global shift by doing work that matters.

The Senior Field Marketing Specialistis responsible forplanning,executingand optimising integrated marketing programs thatstrengthen brand awareness,drivedemandand support revenue growth across diverse industriesacrossEMEA.A fast-paced role, you will work closely with many business stakeholders such as Sales, IndustryAdvisorsandthe Partnerships teamin a dynamic global marketing function. Together, we will takegreat pridein orchestrating engaging campaigns, ABM, and curated event experiences for our clients.

As theultimate partner for Sales,the ideal candidate is a strategic marketeer with strong execution capabilities, commercialacumenandprovenexperienceindelivering measurable marketing outcomes in a B2B technology or professional services environment.The successful candidate will also have a realpassion for client engagement and a tenacious energy to design and execute diverse programsand experiences that trulydeepenour clientstrust in Endava.

Field Marketing Strategy & Execution

• Develop and execute regional field marketing plansfor EMEA,aligned with Endava's commercial priorities and businessobjectives.
• Design integrated marketing campaigns that combine digital marketing, events, content, ABM,andpartnermarketingto engagethe C-Suite audience across our clients.
• Collaborate with Sales leadership toidentifytarget accounts, market opportunities, and campaign priorities, partnering with the global marketing function to execute.
• Tailor global marketing initiatives to regional market needswhereappropriatewhilemaintainingbrand consistency.
• Ensure marketing activities align with industry,accountand regional growth strategies.
• Optimise all marketing activities and programs to ensurestrong demand and pipeline generation and ROI industry benchmarks are achieved.

Sales & Stakeholder Collaboration

• Build strong relationships with regional Sales leaders, ClientPartnersandIndustry leaders.
• Act as the primary marketing advisor forteams across EMEAand the partner that helps Sales drive conversion of MQLs into closed won business.
• Align marketing investments with commercial priorities and business developmentobjectives.
• Support executive engagement programs and strategic client initiatives.
• Whilst accountable for EMEA marketing,you'llenjoy being an active member of the global marketing community, provideexpertiseand input that shapes global campaigns and ABM initiatives.
• Share and contribute to marketing best practice globally, such as AI-enabled execution, curating VIP client experiences etc.

Distinct accountabilities across EMEA will include:

• Campaign Management:Play a key role in helping to design global campaigns, agree target accounts with sales, provide regional adaptations in messaging/contentand orchestrating the hand-off of leads to Sales to drive conversion.
• Business Development Resources/Agency:Working with our global marketing function, you will play a critical rolein managing the hand-over of BANT verified leads to your Sales colleagues, supporting them on follow-up and reporting back to the team and agency on the lead quality to ensure maximum ROI.
• ABM: Joining forces with our global marketing team, as we scale our 1:1,1:few,1:manyABM model globally, you will play a critical role in account selection, ABMactivationand personalised content.
• Events: Global, RegionalPartner andIndustry EventsasCurated Experiences:Endava has a significant presence across keypartner andindustry events globally. For Global events, you will partner with our global team toorchestrate and execute these events in the EMEA region. For regional events, you will lead the event strategy, activationapproachandclient experience. In addition, Endava willhosta series of Roundtables,CSuiteevents for their clients across all industries, many of which jointly hosted with world-class technology partners.Across all three dimensions, you and the wider EMEA team will play a critical role in delivering a VIP experience for clients throughout.
• Regional Communications, Client Stories and PR :Partnering with your Regional Communications Leader, you will play a key role inbuilding and publishing a strong pipeline of client stories, thought leadership content andPR stories to drive increased market and brand awareness.In the region,you'llhelp tofacilitateclient partner and client engagement, partnering with content writers andfacilitatinglocal filming.
• Client advocacy: As we buildpositive momentum of externally published client transformation stories, you will helpdrive integrated client advocacy initiatives, such as client hosted panels, speakers at industry events etc, all aimed to elevate the reputation of our clients and Endava second.
• Social: Work with our global social media teamto drive best practice on local social channels and audience management, supporting the team with local content/stories and drive local amplification with regional sales.
• Performance Measurement: Track, analyse and report campaign performance using CRM and marketing automation platformssuch asHubspot.Monitor key performance indicatorsincluding:Marketing Qualified Leads (MQLs),Sales Qualified Leads (SQLs),Pipeline influenced,Pipeline generated,Opportunity conversion,Event ROI,Campaign engagement.As a team, you willproduce regular reports and recommendations for optimisationin real time.
• Budget & Vendor Management: Manage field/areamarketing budgets and ensure efficient allocation of resources, managing all spend responsibly.As a team player, you will coordinate external agencies, event suppliers, venues, and marketing partners.As a leader, you willensure activities are delivered on time, within budget andin accordance withprocurement processes.

Ideally educated to bachelor's degree level or holds a professional qualification.

• 5+ years of experience in B2B marketing, field marketing, demand generation, or integrated marketing.
• Experience within technology consulting, digital services, IT services, SaaS, or professional services is highly desirable.
• Proven experience managing integrated marketing campaigns and executive-level events.
• Strong project management and stakeholder management skills.
• Experience working closely with sales teams to support pipeline generation.
• Excellent written and verbal communication skills.
• Strong analytical mindset with experience using campaign performance metrics to drive decisions.
• Ability to manage multiple priorities across different regions and stakeholders.

Preferred Experience