Creative Director / Creative Lead (AI-first, hands-on)

We are looking for a Creative Director or Creative Lead who not only conceptualizes, but executes. The focus is on scalable content creation using AI, with this role playing a central part in the next growth phase of XOUXOU. The goal is to build a distinctive, culturally relevant visual language that can be produced efficiently. You will work closely with founders, marketing, and product teams to create a system that consistently delivers high-quality creative output.

Tasks

• Develop and evolve the visual identity of XOUXOU
• Build a scalable AI-driven content system across image, video, social and ads
• Hands-on creation of creatives for performance marketing and organic channels
• Creative direction for campaigns, launches and product drops
• Translate brand into high-performing content across paid and organic
• Lead and potentially build a small creative team or manage external resources
• Ensure consistency across all touchpoints including shop, social, ads and packaging
• Continuously test and iterate creatives based on performance data

Requirements

Your Profile:

• 5+ years of experience in a creative role, ideally in-house at a fashion, design or lifestyle brand
• Strong visual taste and clear creative point of view
• Experience in content production across photo, video and digital
• Hands-on mindset with the ability to execute independently
• Strong understanding of target audiences in fashion, lifestyle and tech accessories
• Experience with performance creatives and marketing KPIs
• Experience with AI tools for content creation such as Midjourney, Runway, Pika or ChatGPT
• Ability to balance speed and quality

What Matters to Us:

• Execution over pure concept thinking
• Ownership over agency mindset
• Clear and functional aesthetics over overdesign
• Focus on output over process

Nice to Have:

• Experience building content pipelines or creative systems
• Experience with Shopify or e-commerce brands
• Network of freelancers or creatives
• Strong understanding of TikTok, Instagram and platform dynamics

Benefits

• Direct impact on the brand and its visual future
• Close collaboration with founders
• Freedom to build a modern AI-based creative system
• Fast decision-making processes
• Competitive compensation and growth potential

If this sounds like a fit, we’d love to hear from you. Please include a relevant portfolio, a short overview of your previous roles, and concrete examples of hands-on work. If applicable, feel free to also share examples of AI-generated content.