Creative & Paid Social Strategist

• We’re looking for a Creative Strategist to own the creative engine behind our paid social growth.
• This role is for someone who lives and breathes creative.
• You’ll lead the research, briefing, testing, and iteration that drives performance on Meta, LinkedIn, and YouTube, and you’ll think about every creative decision in terms of the business outcome it delivers, not just what looks good.
• You’re a rare blend of creative and technical: you have genuine taste, and you can execute. That means writing the hook, briefing the edit, or cutting the ad yourself when speed matters more than process.
• You’ll partner closely with the Performance Marketing team to scale paid social into a channel that’s driven by creative insight rather than just campaign setup, and to help define Leapsome’s creative voice as we continue scaling globally
• Develop the positioning, messaging, and creative angles that make HR and People leaders feel understood rather than marketed to
• Find the moments, frustrations, goals, and everyday realities that resonate with real HR practitioners
• Translate product and platform experiences into concepts that stop the scroll and drive action
• Stay close to the customer: watch competitor ads, read comments, study reviews, and let those insights inform every creative decision
• Turn performance data and testing results into sharper creative strategy by identifying what’s working, what isn’t, and what to try next
• Own creative across static image, video/B-roll, and partnership/UGC ads. Lead concepting, briefing, and sign-off end to end
• Write the copy that anchors the work: hooks, scripts, on-screen text, static copy, and end cards across video and static formats
• Recut and remix existing ads quickly to generate high-volume creative iterations, and cut/produce ads yourself when speed matters more than process
• Run creator operations end to end: sourcing, contracting, and whitelisting for UGC and partnership creators
• Build a steady pipeline of high-performing creative across categories, with a clear test-and-learn cycle behind every concept
• Independently own and operate paid social accounts day to day across Meta, LinkedIn, and YouTube. This includes campaign builds, audience/targeting setup, budget allocation, bid strategy, and QA
• Make media buying and creative decisions through an ROI lens, tying output to cost per conversion, conversion rate, and pipeline impact, not just creative quality
• Manage and forecast paid social budgets in partnership with the Performance Marketing team
• Collaborate closely with Growth, Product Marketing, and Design to keep creative aligned with broader campaign strategy

Benefits

• Stock options: You’ll get to own a part of Leapsome via our stock option program.
• Development budget: You’ll receive a yearly budget of €2,000 for professional development.
• Flexible schedule: Whenever the role allows, you’ll be able to adjust your schedule to your needs.
• Work-life balance: We want you to enjoy yours to the fullest and we respect
  your time!
• International colleagues: We’re an international team and are happy to support your visa and relocation.
• Team activities & sports: We host regular team events (even remotely), and offer a sports membership.

Qualifications

• 3+ years in a performance marketing or creative strategy role, with hands‑on ownership of paid social creative and campaign management
• Quick to pick up new tools: AI creative platforms, editing software, growth analytics.
• Experience with creative analytics platforms (e.g. Motion) is a plus
• Strong project management and communication skills.
• You can run multiple creative workflows and reviews at once without losing quality control
• Hands‑on experience editing video (Premiere, CapCut, DaVinci Resolve, or similar)
• Experience running creator operations end‑to‑end (sourcing, briefing, contracting, whitelisting) is a strong plus
• Working familiarity with paid search platforms (Google Ads, Microsoft Ads). You’ll occasionally pitch in on paid search tasks alongside our freelance paid search support
• Familiarity with AI creative tools (e.g., Midjourney, Higgsfield, AdCreative.ai, or similar) is a strong plus
• Obsessed with the customer. You think about who you’re talking to before you think about what you want to say
• A track record you can point to: you led a creative strategy that drove a measurable lift in conversions or sign-ups and moved cost per conversion in the right direction
• Comfort working with performance data (Meta/LinkedIn/YouTube Ads Manager, GA4 or equivalent) to inform creative decisions, not just intuition