Creative Strategist, Consumer Growth Marketing

Creative Strategy & Execution

• Lead creative development across static, dynamic, video, and emerging formats for performance marketing and brand awareness campaigns
• Develop a deep understanding of our product, our audience, and what makes a piece of creative land, not just look good
• Partner closely with internal teams (Brand, Creative, Product, etc.) and external agencies/vendors to brief, review, and iterate on assets
• Leverage AI tools to accelerate workflows—research, ideation, scripting, competitive analysis, data dashboards—while ensuring final output is crafted by real people
• Be the creative thought partner people actually want in the room: opinionated, collaborative, and grounded in what the data says

Performance & Optimization

• Monitor creative performance, analyze results, and iterate quickly to optimize creative direction
• Build and maintain a testing calendar and creative playbook that scales, ensuring the team doesn’t reinvent the wheel every month
• Own a reporting framework that clearly surfaces the good, bad, and what to do next

Cross‑Functional Collaboration

• Work with our ASO team to evaluate new creative, review store content, and build a steady pipeline of experiments across app store placements
• Partner with our Social and Content teams to cross‑pollinate ideas—testing what works organically in paid and vice‑versa
• Stay sharp on platform trends, algorithm shifts, and competitor activity so we’re never lagging behind the industry

Requirements

• 2–3+ years running creative strategy and performance optimization/testing at scale—ideally for a mid‑to‑large consumer brand or agency
• Hands‑on experience with paid channels (Meta, Google UAC/App Campaigns, Apple Search Ads, or similar) and a real understanding of how creative drives performance within each
• Familiarity with ASO and how experimentation works in that environment (store screenshots, feature graphics, preview video, etc.)
• Creative and analytical in equal measure—able to identify what works and why, then scale it
• Excellent communicator who can align external partners, cross‑functional teams, and senior stakeholders without losing momentum
• Highly organized to run multiple workstreams at once, scrappy enough to move when the situation calls for it
• Comfortable using AI to speed up workflows (Claude, ChatGPT, Microsoft CoPilot)
• Someone who genuinely loves this craft—big ideas and energy spilled through Slack and Zoom meetings

Core Competencies

Demonstrates expertise in creative strategy and performance optimization, leveraging data‑driven insights to enhance marketing campaigns across various formats. Proficient in cross‑functional collaboration and utilizing AI tools to streamline workflows and drive creative excellence.