Creative Strategist / Paid Media - 53686228531

Creative Strategist / Paid Media

Location: Remote
Employment Type: Full-Time or Contractor
Working Hours: U.S. overlap required (EST)

About the Company

We are a rapidly scaling direct-to-consumer health and wellness brand operating across major digital advertising platforms.

As the brand continues to grow, leadership is shifting focus from purely technical media buying toward creative-led growth , recognizing that modern paid media performance is driven primarily by creative strategy.

Role Overview

We are hiring a Creative Strategist with Paid Media experience to own the intersection between creative direction and performance marketing .

This is a hybrid role — ideal for someone who started as a media buyer and evolved into a creative thinker who understands:

• why ads work
• how hooks drive performance
• how messaging impacts conversion
• how creative testing fuels scalable growth

You will work closely with leadership and creative resources to develop, test, and iterate high-performing ad concepts.

Key Responsibilities

Creative Strategy

• Develop ad concepts and creative testing frameworks
• Create briefs for video, UGC, and static creatives
• Identify winning hooks, angles, and messaging themes
• Analyze creative performance and iterate based on data
• Build structured creative testing roadmaps

Paid Media Collaboration

• Collaborate with media buying execution (Meta, TikTok, etc.)
• Understand performance metrics and attribution trends
• Translate data into actionable creative insights
• Support scaling winners and refreshing fatigued creatives

Performance Analysis

• Review ad-level data to identify creative trends
• Understand why creatives succeed or fail
• Optimize messaging for CTR, CPA, and ROAS
• Partner with leadership on growth experimentation

Ideal Candidate Profile

Required

• 3–7 years of experience in paid media or performance marketing
• Strong background in Meta and/or TikTok advertising
• Demonstrated creative strategy experience
• Ability to analyze performance data and extract insights
• Experience briefing creatives and working with editors/designers
• Strong English communication skills
• Organized, analytical, and proactive mindset

Strongly Preferred

• Experience in DTC, eCommerce, or CPG brands
• Experience with UGC-driven creative strategies
• Understanding of funnel-based creative (TOF / MOF / BOF)
• Health-conscious lifestyle alignment with wellness brands
• Experience working with fast-scaling ad accounts

What This Role Is Not

• Not purely a media buyer role
• Not purely a graphic design role
• Not influencer management

This role owns creative strategy that drives paid media performance .

What We Offer

• Competitive compensation based on experience
• High ownership over creative direction
• Ability to directly impact revenue performance
• Long-term growth opportunity within a scaling brand
• Collaborative and fast-paced remote environment