CRM & Email Marketing Manager

• CRM, email & WhatsApp marketing: planning, execution & optimization of campaigns and automations (Klaviyo, ChatArmin)
• Development of targeted customer journeys for customers & partners
• Segmentation, A/B testing, performance analysis, etc., with a focus on retention & reactivation
• Collaboration & coordination
• Close alignment with Marketing, Design, Product & Copywriting
• Briefings & sparring for content, landing pages and lead campaigns
• Management of CRM processes using HubSpot, Typeform and Gorgias

Requirements

• At least 2 years of experience in CRM or email marketing (DTC or health sector a plus)
• Strong knowledge of Klaviyo – initial experience with ChatArmin or WhatsApp marketing desirable
• You think in funnels, love automation and find pragmatic solutions
• Good balance of analytical thinking and creative instinct
• Self-driven, hands-on and proactive – you don’t wait to be assigned tasks
• Fluent German (C1) & good English
• Bonus: copywriting skills or a background in health topics

Core Competencies

Demonstrates expertise in CRM and email marketing, with a strong focus on campaign planning, execution, and optimization using tools like Klaviyo and HubSpot. Proficient in developing customer journeys, segmentation, and performance analysis while collaborating effectively across teams.

Highest-signal resume keywords

• Klaviyo Expertise
• CRM Management
• Email Marketing
• Fluent German (C1)
• A/B Testing

ATS Optimization Keywords

Hard Skills

• CRM Management
• Email Marketing
• Campaign Optimization
• Segmentation
• A/B Testing
• Performance Analysis
• Customer Journey Development
• Automation
• Copywriting Skills
• Funnel Thinking

Soft Skills

• Analytical Thinking
• Creative Instinct
• Self-Driven
• Proactive
• Collaboration

Industry Keywords

• DTC Marketing
• Health Sector
• Customer Retention
• Reactivation Strategies

Tools & Technologies

• Klaviyo
• HubSpot
• ChatArmin
• WhatsApp Marketing
• Typeform
• Gorgias