CRM Manager - Germany

Who We AreJoybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.Learn more about who we are and what we do: We OfferJoining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.About The TeamYou’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.We are looking for a CRM Manager – Germany to lead and scale Joybuy’s customer engagement and lifecycle marketing activities for the German market.You will play a key role in shaping the customer journey across email, app, and notification channels, with a strong focus on personalization, automation, retention, and performance optimization.This is a high-impact role combining strategy, execution, data analysis, and cross-functional collaboration in a fast-paced, entrepreneurial environment.What you will doYou develop and execute cross-channel CRM campaigns across email, in-app communication, and notification channelsYou build automated customer journeys for activation, reactivation, retention, and lifecycle engagementYou create and manage customer segments based on behavioral, transactional, and profile dataYou implement personalized messaging, dynamic content, and intelligent targeting logicYou analyse CRM performance metrics including open rates, CTR, conversion, opt-in/opt-out behavior, and customer lifetime valueYou identify optimization opportunities related to content, timing, targeting, and campaign mechanicsYou run A/B tests and translate data insights into scalable CRM improvementsYou coordinate the creation of CRM content assets for email templates, app modules, and notification campaignsYou ensure compliance with brand guidelines, GDPR requirements, and technical standardsYou collaborate closely with Brand Marketing, Performance Marketing, Product, Data, IT, and Customer Service teamsYou proactively identify new CRM use cases and opportunities to strengthen customer loyalty, engagement, and long-term valueProfile4–8 years of experience in CRM, lifecycle marketing, or marketing automation, ideally in e-commerce, retail, or fast-paced digital environmentsStrong understanding of CRM channels including email marketing, push notifications, and in-app communicationExperience with segmentation, personalization strategies, and customer journey automationStrong analytical mindset with the ability to interpret performance data and drive actionable improvementsHands-on experience with CRM tools and marketing automation platformsGood understanding of customer behavior, retention mechanics, and engagement strategiesAbility to manage multiple projects and stakeholders in a dynamic environmentStrong communication and collaboration skillsKnowledge of GDPR and CRM best practicesFluent in German and EnglishAt Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.Ready to apply?Take the next step in your career, apply now and explore the opportunities we have to offer.
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