CRM Manager (w/m/d) - Temporary Position

Overview

With over 1,300 stores in 17 European countries and more than 25,000 employees, C&A is one of Europe’s leading fashion retailers. Every day, C&A welcomes millions of visitors to its stores in Europe and to its online shop. C&A offers quality and long‑lasting fashion at affordable prices for the many. We are building on more than 180 years of experience in the fashion industry and continuously modernise the company to become an omnichannel fashion retailer. At C&A we are driven by our values and we believe that affordable and high‑quality fashion is not contradictory to caring for people & the planet; we are always forward‑thinking and act to develop our business and innovate the industry. This is your chance to join the C&A team as a CRM Manager (w/m/d) for 24 months!
As our new CRM Manager, you will take ownership of driving impactful customer campaigns that strengthen engagement, loyalty, and growth. You will shape how we communicate with our members and customers across channels, ensuring every campaign is relevant, data‑driven, and customer‑centric. We are hiring a CRM Manager to play a significant role in the planning, execution, and optimisation of CRM campaigns to acquire, engage, and retain customers.

Your Responsibilities

• Collaborate within the CRM Campaign & Content team to define the contact strategy and ensure integration with overarching C&A campaigns, newsletters, and onsite communication.
• Contribute to the development of the membership communication strategy in close cooperation with the marketing, design, and UX teams.
• Brief and co‑create content with digital content and design teams to optimise the membership customer journey and deliver relevant, engaging communication.
• Execute campaign set‑ups and send‑outs in our CRM tool Emarsys, ensuring strong design, compelling content, and operational excellence.
• Translate membership and consumer engagement targets into a comprehensive campaign calendar in collaboration with marketing stakeholders and analytics teams.
• Orchestrate campaign planning and implementation across marketing channels, sales channels, countries, and membership platforms.
• Define campaign objectives, monitor performance, and generate insights to drive continuous improvement.
• Work cross‑functionally to strengthen the connection between membership and marketing.

What You Bring

• Hands‑on experience with CRM platforms (Emarsys or similar tools is a strong plus).
• Proven track record in planning and executing customer campaigns, ideally in retail or e‑commerce.
• Strong eye for detail in both content and design to ensure high‑quality campaign execution.
• Ability to analyse campaign performance and apply insights to optimise future activities.
• Comfortable working cross‑functionally with marketing, design, and analytics teams.
• Fluent in German and English.

What We Offer

• Countless learning and development opportunities via our C&A academy.
• Access to a Partner Discount Scheme.
• An employee discount of 20% in C&A stores.
• 30 days’ vacation.
• Corporate pension scheme.
• Mental health and wellness programme.
• An exciting job in an international and inspirational working environment.
• A positive working atmosphere and a talented team with an open feedback culture.

C&A fosters equal opportunity for people of all backgrounds and identities. We are led by a gender‑balanced board that is committed to building a diverse and inclusive organisation where everyone can become their best selves. We do not discriminate based on age, disability, gender identity, sexual orientation, ethnicity, race, religion or belief, parental and family status, or any other protected characteristic. We welcome applications from women, men and non‑binary candidates of all ethnicities and socio‑economic backgrounds. We encourage people belonging to underrepresented groups to apply. Even if you don’t check every box, but see yourself contributing, please apply and help us build an inclusive community.