CRM Marketing Lead

About the role

After more than 10 years of growth, Zenjob is entering a new phase where the focus shifts from primarily acquisition to activation, engagement, and retention of both talents and employers . We are looking for a CRM Strategy Lead to own and evolve lifecycle marketing across our two-sided marketplace — B2C (talents/students) and B2B (employers) — ensuring the right communication, content, and incentives reach customers across the entire journey from onboarding to reactivation. Reporting to the Head of Marketing, the role combines lifecycle strategy, insight-driven content, and data-driven optimization , while leveraging CRM technology, automation, and AI to continuously improve engagement and retention.

Key Responsibilities

Lifecycle Strategy

• Develop and execute end-to-end lifecycle strategies across key touchpoints for both B2C and B2B audiences .

• Design B2B lifecycle programs across stages to drive order activation and repeat usage.

• Lead B2C lifecycle initiatives from activation to re-engagement to increase active talents and improve marketplace efficiency.

MarTech & CRM Leadership

Oversee Zenjob’s CRM and lifecycle marketing infrastructure , ensuring tools are optimized to support activation, engagement, retention, and campaign execution across B2C and B2B.

• Develop and execute lifecycle-driven CRM programs that increase engagement, retention, and customer value, continuously optimizing based on upper- and lower-funnel performance insights.

• Leverage Braze, Adjust, and AI automation with n8n and other tools to improve segmentation, personalization, and campaign performance.E

Marketing Analytics

• Leverage CRM and lifecycle data to generate actionable insights into campaign performance, customer behavior, and engagement patterns across B2C talents and B2B customers, defining and tracking key metrics such as activation, engagement, retention, churn, and CLV .

• Collaborate closely with data and analytics teams to improve event tracking, attribution models, and CRM performance measurement frameworks.

Team Leadership & Collaboration

Lead and develop a CRM/MarTech team , providing clear priorities and strategic direction to drive impact on activation, engagement, and retention.

• Foster strong collaboration between lifecycle strategy, campaign execution, and CRM infrastructure to ensure effective program delivery.

• Partner closely with product, marketing, commercial, and data teams , while mentoring team members and promoting a culture of ownership, experimentation, and continuous improvement .

Innovation & Optimization

• Stay up to date with emerging CRM, AI, and marketing automation trends , ensuring Zenjob continuously evolves its lifecycle marketing capabilities.

• Drive innovation in segmentation, personalization, and lifecycle communication , leveraging automation and AI where appropriate.

• Continuously test and optimize CRM campaigns, messaging, and lifecycle programs to improve engagement, retention, and overall business impact.

Required Skills & Qualifications

Hard Skills

• Proven track record in implementing and managing CRM lifecycle strategies , ideally across both B2C and B2B environments .

• Strong ability to develop insight-driven CRM content and campaigns that engage users across different lifecycle stages.

• Strategic and systemic thinker capable of designing scalable lifecycle programs aligned with business goals , with a focus on continuous improvement through testing and optimization.

• Strong analytical capabilities and experience working with CRM performance data, attribution models, and marketing metrics .

• Technology-savvy with hands-on experience using CRM and marketing platforms (e.g., Braze, Adjust, Tableau, Google Analytics) and a strong interest in leveraging AI and automation to enhance CRM performance.

• Fluency in both english & german

Responsibility for Lifecycle Strategy & Impact

• Own and develop the end-to-end lifecycle strategy across key touchpoints for both B2C talents and B2B customers , driving activation, engagement, retention, and long-term value.

• Design and execute lifecycle programs across B2B and B2C stages to increase order activation, talent engagement, and marketplace efficiency.

• Establish scalable segmentation, referral, and CRM infrastructure frameworks (e.g., tracking, data flows) to enable personalized lifecycle communication and organic growth.

Soft Skills

• Energetic and driven , with a strong sense of ownership and execution focus.

• Entrepreneurial mindset , with strategic mindset and a clear understanding of how CRM can contribute to sustainable business growth.

• Enthusiastic team lead , capable of motivating and guiding a small, cross-functional team.

• Collaborative and proactive , able to work effectively with stakeholders across marketing, product, data, and commercial teams.

• Results-oriented , with a strong focus on measurable impact and business outcomes.

We offer this

️ Time to switch off & recharge

• 28 vacation days (increasing by 1 every two calendar years up to a maximum of 30 days)

• 1 paid special leave day per year for voluntary work

• 5 days of paid educational leave

• Option for unpaid leave

• 10 paid days in case of your child's illness-related absence