Customer Marketing Digital Activation Manager (d/f/m) – Professional Hygiene

Customer Marketing Digital Activation Manager (d/w/m) – Professional Hygiene

Essity is a leading global hygiene and healthcare company. We are committed to improving the quality of life through high‑quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well‑known brands such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa.

Your Role

• Develop and lead the execution of customer Omnichannel and online marketing plans (as part of customer account plans) for selected Omnichannel and Pure Player customers, in alignment with the BU marketing strategy and regional/local commercial plans in DACH
• Manage and follow‑up of customer marketing budgets and performance for the respective distributor partners
• Establish Tork’s digital shelf presence on distributor’s webshop, utilizing content and content sharing capabilities (Salsify); continuously monitoring, analyzing, and improving share of search, content integrity and accuracy in partnership with the distributor
• Omnichannel ambassador within the DACH country cluster to share knowledge and skills with the Traditional Customer Marketing Team and Sales
• Championship for certain digital tools in alignment with the team
• Coordinate local marketing agencies to secure development of customized content such as: co‑branded sales support materials, customer catalogues, advertisements as well as digital sales tools

You Identify Yourself With

• University degree in Business administration/Marketing or similar
• Minimum 3 years of B2B and/or B2C Marketing/Trade/Shopper‑Marketing experience (both offline and online)
• Experience in sales and/or product & marketing management within a global matrix organization
• Experience in executing brand marketing plans with customers
• Fluent level in German and English
• Willingness to frequent travels within DACH as well as travel 2‑3 times per year within Europe

Our Benefits For You

• Compensation & Benefits compensation according to the Bavarian paper tariff, yearly special payment, holiday allowance and bonus, pension schemes, anniversary bonus, childcare allowance, Corporate Benefits & other employee benefits
• Work‑Life‑Balance hybrid working model, flexible working hours, 38h week, 30 days of vacation, lifetime working time account
• Learning & Development structured onboarding, training opportunities such as digital learning platform, coaching & mentoring as part of an individual development plan, participation in professional conferences and fairs
• Health & Well‑being discounted fitness membership, Lease‑a‑bike, health and well‑being month, mindfulness courses, "PME Familienservice", employee surveys
• Team & Collaboration people culture, communities & networks, co‑working spaces, leadership guidelines, canteen
• Mobility public transport allowance, bicycle parking, free car parking, e‑charging stations

This Is Us

At Essity our Beliefs & Behaviours (Care, Collaboration, Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well‑being diversity, equity & inclusion is established in our core.

We are committed against discrimination on the basis of color, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information and other. We explicitly welcome applications from people who are structurally, institutionally, intersectionally discriminated.