Customer Marketing Digital Activation Manager – Professional Hygiene

• Develop and lead the execution of customer Omnichannel and online marketing plans as part of customer account plans
• Align customer marketing plans with BU marketing strategy and regional/local commercial plans in DACH and for international customers across Europe
• Manage and follow up on customer marketing budgets and performance for distributor partners
• Establish Tork’s digital shelf presence on distributors’ webshops using content and content-sharing capabilities through Salsify
• Continuously monitor, analyze, and improve share of search, content integrity, and accuracy in partnership with distributors
• Serve as a strategic Omnichannel partner for Traditional Customer Marketing and Sales teams
• Provide guidance, share expertise, and support customer growth initiatives
• Champion certain digital tools in alignment with the team
• Coordinate local marketing agencies to develop customized content, including co-branded sales support materials, customer catalogues, advertisements, and digital sales tools

Requirements

• University degree in Business administration/Marketing or similar
• Minimum 3 years of B2B and/or B2C Marketing/Trade/Shopper-Marketing experience (both offline and online)
• Experience in sales and/or product & marketing management within a global matrix organization
• Experience in executing brand marketing plans with customers
• Fluent level in German and English
• Willingness to frequent travels within DACH as well as travel 2-3 times per year within Europe

Core Competencies

Demonstrates expertise in developing and executing Omnichannel and online marketing plans, aligning strategies with business objectives, and managing marketing budgets. Proficient in leveraging digital tools and content-sharing capabilities to enhance brand presence and drive customer growth initiatives.

Highest-signal resume keywords

• Omnichannel Marketing
• B2B Marketing Experience
• Digital Shelf Management
• Fluent in German and English
• Brand Marketing Execution

ATS Optimization Keywords

Hard Skills

• Marketing Strategy
• Budget Management
• Content Development
• Performance Analysis
• Sales Support Materials

Soft Skills

• Strategic Guidance
• Collaboration
• Customer Relationship Management

Certifications & Qualifications

• University Degree in Business Administration or Marketing

Industry Keywords

• B2C Marketing
• Trade Marketing
• Shopper Marketing
• Global Matrix Organization
• DACH Region

Tools & Technologies

• Salsify
• Digital Sales Tools