Customer Marketing Manager

Responsibilities

• Develop and execute specific vertical (data center, healthcare, Pharma/Lifesciences, Hospitality as priorities) and account based marketing plans for Honeywell Building Solutions business unit for Europe, to drive end-user engagement and generate a strong sales pipeline.
• Collaborate closely with sales and offering teams, shared services team and other marketing teams to define impactful plans and improve campaigns results within set budget, prioritize actions with highest return.
• Develop impactful account-based marketing plans with sales team to drive loyalty and engagement of key accounts.
• Ensure effective deployment of value propositions in marketing materials for Europe.
• Grow awareness and desirability of Honeywell brand in Europe.
• Manage budget efficiently and build continuous improvements in how marketing is developed and deployed.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field
• Fluency in German and English (written and spoken)
• Minimum of 5 years of experience in customer marketing or similar roles
• Knowledge of key verticals: Datacenter, healthcare, hospitality, defense
• Proven success in developing and executing integrated campaigns at European level
• Strong analytical and strategic thinking skills and project management skills
• Knowledge of demand generation and lead generation, as well as proficiency with CRM systems and marketing automation tools
• At ease with complexity
• Collaborative, creative and solution driven mindset
• Strong interpersonal skills to develop solid internal and external relationships