Data, AI & Analytics

This Director of Data Strategy role defines the data vision and roadmap, aligning data initiatives with business objectives. The director will lead data architecture decisions, drive data monetization, and foster a data-driven culture across the organization.

This role leads the Data Strategy consulting unit, acting as the strategic backbone for focus clients and owning end-to-end data strategy from design to commercial development. The Director prioritizes first-party data collaborations, private data networks, and AI-driven planning, translating data potential into measurable business outcomes. They also lead a team of data strategists, drive new business, and position WPP Media as a thought leader in modern data strategy.

This Director of Data Strategy role leads the end-to-end data strategy for key clients, overseeing a team of data strategists and driving commercial growth. The role focuses on prioritizing first-party data collaborations, private data networks, and AI-powered planning to develop audience-first strategies across 1PD, 2PD, and 3PD data. It requires deep expertise in data infrastructure, data clean rooms, CDPs, DSPs, and AI/ML concepts, with a strong emphasis on client and stakeholder management at the executive level.

This role leads the Data Strategy unit, owning the end-to-end data strategy for focus clients, from strategic design to technology roadmap steering and commercial development. The Director will lead, inspire, and develop a team of Data Strategists, prioritizing first-party data collaborations, private data networks, and AI-powered planning. This position requires deep expertise in data infrastructure, Data Clean Rooms, CDPs, DSPs, and AI/ML concepts in marketing, with a strong focus on translating data potential into measurable business success.

The Director of Data Strategy develops innovative, challenger data strategies across a portfolio of clients, building mid‑term data‑centric plans that drive business performance growth. This role champions AdTech, MarTech, and proprietary technology adoption, creates first‑party data strategies, and provides data leadership in pitches. Requires considerable experience delivering data strategies and the ability to translate data insights into media and marketing effectiveness.