Data Associate - Marketing Analytics

Responsibilities

• Own the monitoring of key funnel metrics through reports and dashboards – tracking channel performance, diagnosing deviations, and driving to root cause with minimal guidance.
• Independently take a defined business problem, analyze it with SQL and Python, quantify drop-off drivers, and deliver a recommendation that accounts for business tradeoffs.
• Build, update, and maintain dbt data models in Snowflake to enhance and streamline marketing reporting, writing reusable, standards-compliant code.
• Build and maintain Periscope dashboards, adding charts and metrics that improve visibility across the marketing funnel.
• Communicate concise, action-oriented recommendations to senior management, tailoring the narrative and visualizations to the audience.
• Partner with Marketing, Risk, and Engineering to coordinate strategy changes, monitor releases, and conduct post-release impact analysis.
• Use AI tools to accelerate analysis and development, while critically verifying their output – catching errors, validating logic, and taking ownership of correctness.
• Support the growth of the team through knowledge sharing, code review, and mentoring of junior analysts.

Requirements

• Bachelor's degree required.
• 2+ years of experience with data analytics.
• Advanced working SQL knowledge and experience with relational databases and query authoring, plus working familiarity with a variety of databases.
• Proficiency in using Python.
• Demonstrated ability to work effectively alongside AI/LLM tools using them to move faster while independently verifying and correcting their output.
• Strong quantitative and problem-solving skills with keen attention to detail.