Demand Generation & ABM Manager, DACH

We are looking for a German-speaking Demand Generation & ABM Manager to drive pipeline growth and account engagement across EMEA, with a primary focus on the DACH market. This role combines demand generation, accoun-based marketing, digital marketing, and event-driven engagement programs. The ideal candidate can translate market and sales priorities into integrated campaigns and demonstrate a measurable impact on opportunities, pipeline, and revenue.

What You Will Own

• Support demand generation programs across EMEA, with a primary focus on the DACH market.


• Build and execute 1:many and 1:few ABM programs in partnership with Sales.


• Plan and execute integrated demand generation campaigns across digital channels, email, content, webinars, executive roundtables, events, and sales activation programs.


• Optimize campaign performance, messaging, audience targeting, and conversion paths for the DACH market.

Key Responsibilities

Demand Generation & Regional Campaign Management

• Translate DACH business priorities into quarterly and always-on campaign plans.


• Manage campaigns from audience definition and channel mix through launch, optimization, nurture, sales follow-up, and reporting.


• Build scalable nurture and re-engagement programs that support progression through the enterprise buying journey.


• Adapt messaging and campaign experiences for German-speaking audiences while maintaining alignment with the broader EMEA strategy.


• Partner with Product Marketing, Content, Sales, and regional stakeholders to activate priority themes and use cases.

Account-Based Marketing

• Partner with Sales to define target account lists, account tiers, buying groups, engagement plays, and success criteria.


• Execute coordinated ABM programs across advertising, content, webinars, roundtables, email, and sales outreach.


• Monitor account engagement and intent signals and recommend actions to accelerate account progression.


• Support the development of personalized programs for strategic German and DACH accounts.

Digital Channels & Conversion

• Collaborate with the Digital Marketing Manager on LinkedIn Ads, Google Ads, retargeting, and other digital demand generation initiatives.


• Support campaign targeting, webinar promotion, content syndication, and conversion optimization.

Events & Regional Programs

• Plan and support webinars, executive roundtables, virtual events, and selected in-person events across EMEA, with a primary focus on the DACH market.


• Coordinate event promotion, target account outreach, registration, lead capture, and post-event nurture activities.


• Work closely with Sales to identify priority attendees and accounts and create coordinated pre-event and follow-up plays.

Experience & Qualifications

• Bachelor’s degree in Marketing, Business or a related field


• 4-6 years of experience in B2B demand generation, growth marketing, digital marketing, ABM, or integrated regional marketing.


• Native or fluent German, with strong professional English communication skills.


• Demonstrated experience building campaigns for the German or DACH market that contribute to qualified opportunities, pipeline, and revenue.


• Experience with LinkedIn Ads and Google Ads, including audience targeting, campaign optimization, and performance analysis.


• Practical experience with webinars, virtual events, trade shows, executive events, content syndication, and integrated event follow-up.


• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot or similar.


• Familiarity with intent and ABM platforms such as 6sense, Demandbase, G2, or similar.


• Strong analytical, project management, stakeholder communication, and cross-functional collaboration skills.


• Comfortable balancing strategy with hands-on execution in a fast-moving international B2B environment.

Nice to Have

• Experience in B2B SaaS, fintech, treasury, payments, finance technology, or enterprise software.


• Knowledge of SEO, conversion-rate optimization, attribution, and revenue analytics.


• Experience using AI-powered marketing tools and workflow automation.


• Experience working with agencies, event partners, media partners, or content syndication vendors across the DACH region.