Demand Generation Manager (DACH)

Requirements

• 5–8+ years in B2B SaaS demand generation / growth roles
• Native or fluent German + strong English
• Deep understanding of the DACH market
• Strong experience in: Field marketing (events), ABM & campaign execution
• Experience working closely with sales teams
• High ownership (thinks like a GM of the region)
• Strong executor (able to get things done independently)
• If our mission and this role resonate with you, we encourage you to apply, even if you don't meet every single requirement

What the job involves

• We are building a regionally aligned, revenue-driven GTM organization where each market owns its pipeline and ARR targets
• The Demand Generation Manager for DACH will own the end-to-end pipeline generation strategy and execution for the region
• This role is responsible for:
• Driving pipeline and revenue growth in DACH
• Leading all regional demand initiatives (ABM, field, campaigns)
• Acting as the central orchestrator of GTM efforts in the region
• This is a high-ownership, highly hands-on role combining strategy, execution, and cross-functional leadership
• 1. Own Regional Pipeline & ARR Targets
• Own pipeline generation targets for DACH (in close alignment with Sales)
• Be accountable for: Pipeline volume and quality & contribution to ARR
• Translate global strategy into a clear regional plan
• 2. Lead Regional GTM Strategy & Execution
• Define and execute the regional demand strategy across: ABM (mid-market / enterprise), field marketing (events, roundtables, local activations) & campaigns (integrated, multi-channel)
• Ensure all activities are: ICP-focused, aligned with sales priorities & measurable in pipeline impact
• 3. Act as the GTM Orchestrator for DACH
• Work as one team with: Regional Sales & BDRs
• Align on: Target accounts, campaign priorities & pipeline gaps
• 4. Execute Hands-On Across Channels
• Plan and run events (from concept to execution)
• Build and launch campaigns
• Write campaign messaging and landing page content
• Set up and manage campaign assets (with support where needed)
• From strategy to execution - you are expected to operate end-to-end
• 5. Drive ABM & Upmarket Motion
• Partner with Sales and BDRs on: Target account selection & account-level strategies
• Execute: Personalized campaigns, account-specific activations & high-touch engagement strategies
• 6. Measure & Optimize Performance
• Track: Pipeline generated, conversion rates & campaign ROI
• Continuously optimize: Channel mix, messaging & execution
• Partner with GTM Ops to ensure: Clean tracking & clear attribution