Digital Content Social Marketing Manager

Digital Content & Social Marketing Manager

We are seeking a strategic and execution-focused Digital Content & Social Marketing Manager to own our content engine and social media presence. This role will transform internal initiatives, sales insights, and company expertise into compelling external content that drives brand awareness, engagement, and business growth. This individual will play a key role in creating consistency across messaging, supporting sales and events, and ensuring our brand shows up effectively in the market. This role was created to support the expansion of ASP’s downstream NA commercial marketing team.

Duties and Responsibilities

Content Strategy & Execution

• Develop and manage a monthly editorial content calendar aligned with business priorities.
• Translate internal initiatives (sales, product, events) into external‑facing content.
• Create high‑quality written content, including social posts, campaign messaging, and thought leadership.
• Support the localization of global initiatives, Fortive, IPG, CWS and other internal business support.
• Work with category managers to align on marketing briefs and create 360 integrated marketing plans, content, sales tools, etc.
• Optimize digital campaign content across owned, earned and paid channels (LinkedIn, web, email, paid social).
• Perform A/B testing of content messaging to identify the most effective messaging for our products and brands.
• Track and analyze content, build metrics, track and report via Fortive standards (DVM).

Social Media Management and Tradeshow

• Own and manage all company social media channels (primarily LinkedIn).
• Plan, schedule, and publish consistent, high‑quality content.
• Monitor performance and optimize based on engagement and results.
• Report out timely lead capture data from tradeshows and pre/post emails.

Cross-Functional Collaboration

• Partner with sales teams, marketing, and cross‑functional teams to identify customer insights and content opportunities.
• Work with internal stakeholders to extract and develop subject‑matter expertise into content.
• Support trade shows and events through pre‑, during‑, and post‑event content.

Design & Creative Management

• Work with freelance designers and internal requests from cross‑functional team members and corporate‑related needs for asset creation (ads, one‑pagers, social graphics).
• Develop and maintain templates to streamline content production.
• Ensure brand consistency across all materials and compliance/regulatory rules are followed.

Performance Tracking

• Track and report on key metrics such as engagement, content output, and campaign performance, organized via the Content Calendar.
• Provide insights and recommendations for continuous improvement. Contribute to and help maintain digital asset libraries, templates, and design systems to enable efficient, scalable creative development.
• Ensure files are organized, version‑controlled, and delivery‑ready for multiple channels and regions. Must be very strategic in helping to plan social‑related content.

IPG Content

Additional responsibilities related to IPG content will be defined as needed.

Additional Duties

• Perform other tasks as assigned to support Global Commercial Marketing and cross‑functional initiatives.

Qualifications

Education

• High School or Equivalent
• Associate’s Degree
• Bachelor’s Degree
• Master’s Degree
• PhD Degree
• Bachelor’s degree in Graphic Design, or a related field, or equivalent experience

Years of Related Experience

• 2–6+ years of experience in content marketing, social media, or marketing communications (creative or graphic or content writing knowledge a plus)
• Exceptional writing and storytelling skills, strategic planning required
• Experience in B2B or corporate marketing environments
• Strong organizational and project management skills, copywriting
• Ability to work cross‑functionally and manage multiple stakeholders (clinical, corporate, marketing)

Required Qualifications

• Experience supporting sales enablement or events/tradeshows
• Familiarity with social media analytics tools
• Basic design skills (e.g., Canva, Adobe Express, project management tools, Excel, Word, HubSpot, editorial content calendar)
• Experience managing freelancers or external vendors, leadership, and corporation‑related requests

Preferred Qualifications

• Additional experience in B2B marketing environments
• Strong analytical skills and ability to translate data into actionable insights

Success Metrics

• Consistent and high‑quality content output
• Growth in social media engagement and presence
• Improved alignment between marketing, sales, and leadership
• Efficient use of freelance resources for design
• Contribution to pipeline and brand visibility

Equal Opportunity Employer

Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process should contact us at

Compliance Overview

All employees have a duty to comply with applicable laws, regulations, standards, ASP policies and procedures. Employees are required to follow any other job‑related instructions and perform job‑related duties as may be reasonably assigned by a supervisor. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties of the job.