Digital & E-commerce Manager

An exciting opportunity has arisen to join the La Marzocco German office as a Digital & E-commerce Manager . The role will drive the development and performance of the digital ecosystem, overseeing website and e-commerce activities, performance marketing, SEO and digital analytics to strengthen online visibility, optimise the customer journey and support commercial growth.

Working closely with the Marketing Manager and the wider marketing team, the role will translate brand strategy and business objectives into effective digital initiatives, combining data-driven decision-making, campaign optimisation and continuous improvement to deliver measurable results while ensuring consistency with La Marzocco's global brand standards.

Key Responsibilities

WEBSITE & E-COMMERCE

• Own the German website from a marketing and commercial perspective: structure, campaign priorities, landing pages, product presentation and customer journey.
• Own the marketing side of e-commerce, including online merchandising, promotional logic, conversion optimisation and campaign integration.
• Lead agency and technical partner coordination where required while strengthening internal ownership of the digital ecosystem.

PERFORMANCE MARKETING

• Own paid media strategy, budget allocation, campaign structure and optimisation across Meta, Google, Pinterest, LinkedIn and future relevant channels.
• Work with the Event Producer when events require paid support and with the Brand Communications & Creative Lead to define the right creative formats and assets.
• Continuously test audiences, formats, channels and landing experiences and turn results into new decisions.

ANALYTICS, SEO & GROWTH

• Own interpretation of website traffic, acquisition, conversion, channel efficiency and customer behaviour.
• Use reporting prepared with the Digital Marketing & Operations Specialist to identify insights, recommend actions and report key findings to the Marketing Manager.
• Own SEO strategy across technical coordination, keyword opportunities, content visibility and organic traffic development.
• Partner closely with the Brand Communications & Creative Lead so content decisions combine brand storytelling with actual performance data.

Requirements

• Proven experience in digital marketing and e-commerce management, ideally within a consumer-facing or premium brand environment.
• Hands-onexperience managing websites, e-commerce activities and conversionoptimisation.
• Demonstrated experience managing and optimising paid media campaigns across platforms such as Google Ads and Meta Ads.
• Good knowledge of SEO, web analytics and digital performance measurement tools.
• Strong analytical skills, with the ability to interpret performance data, manage marketing budgets and translate insights into actionable business recommendations.
• Fluent in German and English, both written and spoken.
• Bachelor's degree in Marketing, Digital Marketing, E-commerce, or a related field is a plus

Personal Attributes:

• Strong analytical mindset combined with commercial awareness and a data-driven approach.
• Results-oriented, with a proactive attitude and a strong sense of ownership.
• Creative and curious, with an interest in digital trends, innovation and continuous improvement.
• Excellent organisational and project management skills, with the ability to manage multiple priorities and deadlines.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
• Problem-solving attitude, with the ability to identify opportunities and develop practical, effective solutions.
• Adaptable and collaborative, comfortable working in an international and cross-functional environment.

Location: Berlin

Other information:

La Marzocco is committed to best practices in Equity, Diversity, and Inclusion. We encourage applications from all backgrounds, communities and industries and are committed to having a team that is made up of diverse skills, experiences, and abilities. We value the positive impact that difference has on our team and actively encourage qualified applicants to submit their CV.