Digital Marketing Manager – Owned Channels

Stellenbeschreibung:

Maintenance, optimization and further development of our websites (content, structure, UX and conversion)
Management and continuous development of our app store listings (copy, screenshots, positioning)
Build and maintain our organic LinkedIn presence (content strategy, posting cadence, community management)
Develop and implement campaign plans for all owned channels
Editorial management: set up, maintain and manage the central content calendar
Design, execution and optimization of email marketing campaigns (newsletters, nurture flows, lifecycle emails)
Close collaboration with Sales, Performance Marketing and Product
Analyze channel performance and derive concrete optimization measures
Ensure a consistent brand and communication line across all channels
Active use of AI tools for more efficient content creation and scaling

Requirements

At least 2–4 years of experience in online marketing with a focus on onsite, ideally in a SaaS, tech or e-commerce environment
Experience in onsite website management (CMS, landing pages, conversion optimization)
Experience in organic LinkedIn management (content planning, community building, performance)
Practical experience in email marketing – ideally with HubSpot
Ability to set up, maintain and manage editorial schedules in a structured way
Strong sense for target audiences, messaging and storytelling
Data-driven working style: you use performance insights for continuous optimization
Enthusiasm for AI is a must – you actively use AI tools in your daily work
You work in a structured, independent manner and have strong execution skills
You are a team player and collaborate closely with other departments
Languages: Native German required; additional languages are a plus, especially English, French or Polish

Core Competencies

Demonstrates expertise in online marketing with a focus on website management, email marketing, and organic social media strategies. Proficient in utilizing AI tools for content creation and optimization while maintaining a structured approach to editorial management.