Digital Marketing Manager

Key responsibilities will include:

Amazon Advertising & Promotions

• Strategising and brainstorming brand objectives and targets with the CFO and CEO and reporting directly to the CEO.

• A pro-marketer on Amazon campaigns and has a proven track record of optimizing & scaling Amazon Ads campaigns with higher budgets and numerous campaigns.

• Creative content planning and briefing the content team to get the required marketing content.

• Constant coordination and meetings in-house/ online with Amazon account managers for planning and submitting various deals/discounts, and weekly/monthly, and quarterly promos.

• A thorough understanding and hands-on experience fixing listing errors like Price, variants, Image attributes, infringement notices, etc.

• Use of AI Analytics and Brand Metrics for Retention and optimizing the campaigns and their performance overhaul.

• Profitability, ROI, ACOS%, and scaling are the core strengths of the brand this goes without saying the core objectives to achieve.

Other channel Responsibilities

• Plan and execution of campaigns on Google ads and has working experience in optimization like shopping ads, search ads, and Performance max campaigns.

• Plan and execute campaigns on the Facebook business manager scale the traffic on the website and monitor conversion metrics.

• Actively monitor the self-serving ads on the Blinkit marketplace and scale the campaigns overhaul.

• Actively monitor keyword ranking positions and content optimization to overhaul SEO health.

• PPC (Pay Per Click)

• SMM (Social Media Marketing)

Added Advantages

• If a candidate worked or has experience in handling the Shopify website would be added an advantage

• If a candidateworked in his/her experience in a D2C coffee brand it would be a hugeadded benefit.

• If the candidateworked on any .com or .ae Amazon marketplaces would be an added advantage.

• Google AdWords certification

Other Business Responsibilities

Product & Pricing

• Listing of new SKUs on Marketplace and in-house D2C portals

• Assist in Pricing decisions based on cost and margin assessment

Customer Service

• Monitoring customer feedback and resolving customer issues

• Monitoring product ranking and taking initiatives to improve the same

• Email campaign for customer retention based on cohort analysis

Inventory management

• Ensuring adequate inventory planning to avoid out-of-stockacross Amazon warehouses

• Liquidation of slow non-moving inventoryon all the channels

Monitoring

• Weekly & Monthly performance reporting

• Monitor Sales, Margin, ACOS, Product Ranking, and Marketplace performance