Digital Marketing Specialist

About The Company

RUF Betten GmbH is one of Germany’s best-known home furnishing brands. Based in Rastatt, Baden-Württemberg, the company designs, develops, and manufactures stylish upholstered and box-spring beds. Its long-standing success is built on customer-focused business practices, high-quality products, reliable processes, and experienced, motivated teams. RUF Betten combines the stability of an established company with a culture shaped by flat hierarchies, attractive compensation, and opportunities for professional development. The company has also been recognized as an “Employer of the Future” by the German Innovation Institute for Sustainability and Digitalization (DIND). As part of its growth strategy, RUF Betten is expanding its team and investing in the continued development of its brand and digital business.

About The Role

RUF Betten is seeking a full-time Digital Marketing Manager (m/f/d) to help strengthen its brand, attract new customers, and increase the visibility and sales performance of its products. Based at the company’s Rastatt location, you will develop and deliver digital marketing and communications initiatives across a range of channels. You will work closely with internal teams, external agencies, service providers, and retail partners to create engaging content and effective online sales activities. This role offers the opportunity to contribute ideas, take ownership of projects, and shape the company’s digital presence and product presentation in a growing business.

Qualifications

• A degree, vocational qualification, or comparable background in marketing, communication design, media production, or a related field.
• Professional experience in marketing, digital marketing, or brand management; experience related to online sales or e-commerce is an advantage.
• Confident use of Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign.
• Knowledge of social media management, Google Ads, SEO and SEA, and web analytics tools such as Google Analytics.
• Experience promoting products digitally and working with B2B retail partners or online retailers is beneficial.
• A creative eye for design, visual communication, and storytelling, combined with analytical thinking and an organized approach.
• Strong collaboration skills, initiative, and enthusiasm for developing a brand and supporting digital sales.

Responsibilities

• Develop and implement marketing and communication strategies that strengthen the RUF Betten brand, reach new customers, and position products successfully.
• Serve as a direct contact for retail partners on digital content, online placements, and digital marketing initiatives.
• Plan and deliver online sales activities that increase product visibility and sell-through among B2B retail partners.
• Conceptualize, create, and produce marketing materials and relevant digital content.
• Manage and develop organic channels, including Facebook, Instagram, Pinterest, YouTube, Xing, and LinkedIn.
• Create content marketing initiatives and campaign concepts, including posts, Reels, and Stories.
• Coordinate and assess digital marketing activities across social media, SEO, and online campaigns.
• Support the design and ongoing maintenance of the company website and landing pages.
• Improve product presentations on retail partner platforms through audience-focused copy, images, videos, and other sales materials.
• Track relevant KPIs, evaluate product performance, and recommend improvements to reach and campaign effectiveness.
• Prepare and adapt text, image, and video content for different audiences and channels in coordination with the team lead and agency.
• Research competitors and market trends, identify digital sales opportunities, and collaborate with colleagues, agencies, suppliers, and retail partners.

Benefits

RUF Betten offers a varied and responsible role with meaningful creative freedom, flat hierarchies, and short decision-making paths. Employees benefit from a secure, permanent position, attractive compensation, vacation pay, and an annual special payment. Flexible working arrangements include flexitime, adaptable working hours, the opportunity to work remotely, and 30 days of annual leave. The company supports professional and personal growth through targeted training and development. Additional social benefits, a company parking lot, convenient public transport access, and a range of team and company events are also provided.

Equal Opportunity

RUF Betten GmbH is committed to providing a respectful and inclusive workplace. Employment decisions are based on qualifications, experience, and role-related requirements. All applicants are encouraged to apply and will be considered fairly, without discrimination.