Digital Media Planner (m/f/d)

You don't think of social media in terms of posts, but in terms of impact? Perfect. As a Digital Media Planner (m/f/d) with us, you build campaigns that don't just run – they perform on TikTok, Meta & Co. You combine numbers, audiences and trends into media plans that really move the needle.

Hamburg / Berlin / Hybrid / Remote

Full-time

Mid-Level

Key Tasks

• Planning, execution and optimization of social media advertising campaigns (Meta, TikTok, LinkedIn, etc.)
• Development of cross-channel media strategies based on client and campaign objectives
• Budget planning and continuous performance optimization
• Audience analysis and derivation of targeting strategies
• Monitoring, reporting and interpretation of campaign results
• Collaboration with creative, account management and external partners
• Support of pitches, client presentations and strategic workshops

Your Skills

• Completed degree or comparable training in marketing, media or communications
• Professional experience in digital media planning, ideally in an agency environment
• Strong knowledge of social media advertising platforms (Meta, TikTok, LinkedIn, etc.)
• Confident handling of performance KPIs and analytics tools (e.g. Google Analytics)
• Analytical and data-driven thinking
• Structured, independent way of working with a strong affinity for numbers
• Excellent German and English skills, both written and spoken