Digital SEM Marketing/Communications Specialist II

JobtailorWorkFromHome

Stellenbeschreibung:

Execution and delivery of client Digital Advertising (SEM, Display, Social Media, Video) strategies and tactics, with strong advertising performance and high client satisfaction across a portfolio of 50+ accounts
Follow Digital Marketing Operations and industry best practices in support of digital advertising, including compliance guidelines for OEM programs
Proactively analyze and assess digital advertising performance and translate quantitative and qualitative data into strategic recommendations to continually improve performance
Review performance based on both client goals and objectives as well as industry best practice KPIs, including but not limited to: Cost per Lead, Attributed Cost per Visit, provider health score (i.e. Google Optiscore), delivery, etc
Provide and/or execute keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations to continually improve digital advertising performance
Monitor and analyze account performance and trends to determine adjustments in tactics and allocations, making independent decisions and consulting with the client as needed
Provide monthly performance reporting and quarterly consultative conversation to ensure alignment to goals
Conduct webinar/phone/email contacts or limited in-person as needed to ensure alignment of digital advertising budgets and goals
Take ownership of clients’ digital advertising issues and drive to resolution
Track dealer conversations, optimizations, budget changes, and decisions made to ensure proper audit trail and evidence of actions

Requirements

Bachelor’s degree in a related discipline and 2 years experience in a related field
Experience and demonstrated ability to effectively work with all levels of a client account
Demonstrated customer service skills and outstanding relationship management capabilities
Demonstrated knowledge of Search Engine Optimization strategies, good knowledge of web-based applications and common internet protocols and conventions (HTTP, FTP, HTML, CSS, website strategy and concepts, website analytics tools, and Google Analytics)
Demonstrated knowledge in using Salesforce
Certification: All members of the Advertising team must be certified in Google Search, Google Display, and Microsoft within first 90 days of employment
Travel: 5% (1-2 trips/yr)