Director, Category Management (Store Growth)

This role owns how our categories grow.

What you’ll own

You are the category operator — responsible for both:

• Category-level growth (e.g., Weight, Skin, Longevity)
• Product-level performance within those categories

Core levers

• Pricing — optimize for conversion, margin, and LTV
• Promotions — offers, bundles, lifecycle triggers
• Placement — site, CRM, and clinical surfaces
• Packaging — how products are merchandised and sold

You’ll drive

• Conversion, AOV, attach rate, repeat purchase
• Cross-sell across Care, Rx, and Supplements
• Growth within existing categories through better content and conversion

What you’ll do

• Own existing category performance end-to‑end — from overall category growth down to product-level optimization with a sharp focus on the Store
• Scale existing products through pricing, bundling, promotion, and positioning
• Lead pricing & promo strategy with a strong test-and-learn mindset
• Drive merchandising across site, lifecycle, async Rx, and Shopify
• Partner on new product GTM — ensure strong commercial performance post-launch
• Find and execute growth opportunities across the full funnel from ads to site to emails

What you bring

• 8–12+ years in Category Management, CPG, Ecommerce or DTC growth
• Proven track record owning pricing, promotions, and revenue growth
• Strong instincts for portfolio optimization (not just launches)
• Ability to zoom out to category strategy and zoom in to executional detail
• Analytical, scrappy, and highly accountable — you know how to find and pull the right levers

Why this role matters

Most companies treat Store like a channel. You’ll help define and scale entire categories — and turn them into durable growth engines for Midi.

At this time, Midi is unable to provide visa sponsorship. Candidates must be authorized to work in the U.S. without current or future sponsorship needs.

The salary range for this role is $180,000–$225,000 annually. Final compensation will depend on experience, skills, and qualifications. This role is also eligible for additional compensation, including equity and benefits.

Midi Health is an Equal Opportunity Employer. We are committed to pay equity and ensure that all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Our compensation philosophy is based on fair, objective criteria and the impact of the role, regardless of an applicant’s salary history.