Director, EUR Content Transformation (m/f/d)

Director, EUR Content Transformation (m/f/d)

BMS is in process of rewiring our marketing approach and moving toward a best‑in‑class, AI‑driven marketing model. As part of this initiative we are standing up a GenAI‑enabled Content Hub (Mosaic) focused on transforming our content supply chain. We are looking for a Director to drive our European Market Content Transformation, including enabling Mosaic in Germany and supporting other European content hubs such as the Omnichannel Service Center (OSCC) and additional content models. This role will lead the strategic development and execution of content initiatives for the European Markets region, including activating Germany for Mosaic launch with CASA and cross‑functional stakeholders, and overseeing the BMS Production team in Europe. The role will also maximize the overall impact of Mosaic by overseeing its evolution in Germany, including the rollout of additional brands, channels, technology, and content personalization.

Responsibilities

• Embrace, build, and extend the AI‑driven marketing vision, implementing and supporting European content models: Mosaic, OSCC, self‑service, and agency. Work with BIT and European Markets to shape roadmaps for content model changes, scaling, and rationalization.
• Provide oversight of the Germany and European production team to deliver compliant, high‑quality omnichannel digital assets at speed and scale across multiple markets and content models.
• Drive mobilization of Mosaic in Germany through discovery, alignment, and focused planning, surfacing local realities, critical business or operational realities that could impact model design or serve as challenges/blockers, and providing input into sequencing or activation implications.
• Drive activation and evolution of Mosaic in Germany, including understanding local nuances and business priorities, selecting from the hub’s services and making key decisions on the market engagement model, creating tailored activation plans with timing, sequencing, training, and support, implementing feedback loops to optimize as we scale across brands and potentially European markets, challenging teams on current content standards, ongoing oversight of the market’s book of work to maximize efficiency, effectiveness and impact, and overseeing launch of additional brands while streamlining and refining delivery at scale.
• Support EU implementation of the OSCC content model outside of Germany as needed, especially production support, partnering with BIT and European Markets to drive governance and decisions on alignment with enterprise tech and processes, and working with CASA Change Management to identify and execute change plans.
• Provide oversight of the Germany Content Specialist to ensure Germany’s content libraries are accurate, searchable, compliant, and activation‑ready.

Requirements

• BA/BS required with an advanced degree in business preferred.
• Minimum of six years experience in European pharmaceutical content strategy, marketing, or commercial field with at least four years in digital content platforms and technologies.
• Operational expertise in a Content Hub or similar model, including market activation and scaling across regions.
• Excellent interpersonal and communication skills, with the ability to influence and engage stakeholders at all levels.
• Experience establishing strong relationships and working closely with internal stakeholders to understand business needs and translate them into actionable content strategies and services.
• Proven leadership in the development and execution of strategy to support local and regional commercialization goals.
• Experience collaborating with local, regional and global teams to drive innovation including mobilization, activation, and evolution.
• Proven track record of managing large‑scale projects and initiatives with complex rollout plans while remaining agile in adjusting tactics to address the unique needs of varying brands and markets.
• Demonstrated ability to develop and implement metrics to gauge content success and drive continuous improvement.
• Fluency in spoken and written English required.

Travel

There may be occasional travel of up to 30% to engage with global teams and stakeholders in support of Gen‑AI content hub mobilization, activation, and evolution.

On‑Site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. The occupancy type assigned is determined by the nature and responsibilities of the role. Site‑essential roles require 100% of shifts onsite at the assigned facility. Site‑by‑design roles may be eligible for a hybrid work model with at least 50% onsite at the assigned facility. For field‑based and remote‑by‑design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People With Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations and ongoing support in their roles. Applicants can request a reasonable workplace accommodation or adjustment prior to accepting a job offer. If you require accommodations in completing this application or the recruitment process, direct inquiries to For more information, visit the EEOC accessibility statement.

Candidate Rights

BMS will consider qualified applicants with arrest and conviction records pursuant to applicable laws in the area.

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
For more information on protecting yourself, visit the fraud‑protection guidance.

R : Director, EUR Content Transformation (m/f/d)