Director, Industry Marketing- Life Sciences

Director of Industry Marketing

To own positioning and go-to-market strategy for Life Sciences. You will define how the world understands ServiceNow's role in transforming Life Sciences, writing the narrative that maps AI-driven change across the industry value chain to the specific solutions ServiceNow delivers. Lead marketing strategy within the cross-functional Industry POD, publish the industry message house, own the Marketing BOM, and drive participation in first-party and key third-party industry events. Translate AI innovations into outcome-based narratives and drive field adoption through enablement programs. Up to 20% travel. Equal Opportunity Employer. 12+ years of B2B marketing experience, 5+ years of product marketing experience at a life sciences company or leading industry marketing for pharma/medtech at an enterprise software company, Deep command of industry buyer personas, C-suite priorities, AI buying cycles, and business outcomes, Proven track record building message houses and solution narratives, Ability to leverage AI tools for research, drafting, and competitive intelligence, Strong executive presence and written communication, Outcome-oriented with tracking of awareness, pipeline, and BOM coverage, Experience driving results through first-party and third-party industry event programs, Willingness to travel up to 20%