Director of Engineering, Front-end and Ordering Platform

Responsibilities

• Own front‑end platform and architecture across Next.js (App Router), React, TypeScript, and Astro, including micro‑frontend composition strategies, monorepo, shared design system, cross‑MFE state management, and MFE shell orchestrator.
• Define the opinionated path for building and deploying front‑end applications — CI/CD, observability, accessibility, performance budgets, and contract testing — across both the marketplace and internal tools channels.
• Own the full ordering experience from discovery, personalization, and menu browsing through cart, checkout, and payment, consuming headless backend APIs through BFF layers.
• Drive AI‑native front‑end development, including design‑to‑code pipelines (Figma, Claude Design, v0), AI‑assisted development against organizational context, and AI‑powered product experiences such as personalized recommendations, intelligent search, and conversational ordering.
• Ensure front ends are machine‑readable and API‑first to serve AI agents alongside human users, with awareness of emerging commerce protocols (MCP, Universal Commerce Protocol).
• Own the design system as infrastructure — design tokens, theming, cross‑platform consistency — packaged and documented for both human engineers and AI code generation workflows.
• Lead and develop three engineering teams, scaling the organization as it grows; recruit and develop engineers and managers, including from minimal staffing.
• Hold a high technical bar: review front‑end system designs, challenge architectural decisions, and identify performance issues from technical signals.

Qualifications

• Demonstrated experience standing up front‑end engineering organizations, not just inheriting them.
• Deep fluency in Next.js (App Router), React, TypeScript, and modern build tooling (e.g., Turborepo, Rspack), with hands‑on architectural credibility.
• Experience leading multi‑team web applications with micro‑frontend architectures; strong opinions on composition strategies per journey stage and cross‑MFE concerns (CSS isolation, state sharing, auth propagation, SSR vs. CSR, contract testing).
• Ownership of a transactional customer journey — discovery, cart, checkout, payment — including BFF architectures and multiple customer types or ordering modes on a single platform.
• Practical AI fluency across front‑end work: design‑to‑code workflows, AI‑assisted testing, AI‑powered product features, and the infrastructure that makes AI effective (component library docs, API contracts, repository context).
• Design system experience — tokens, theming, cross‑platform consistency, documentation for human and AI consumers.
• Expertise in performance and observability: Core Web Vitals, real user monitoring, and performance budgets enforced in CI.
• Experience leading engineering managers, developing teams, and making hard performance calls.
• Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.