Director Social - Media Agency

🧠 Role Summary

Build, scale, and lead a data-driven Paid Social offering in Germany, positioning it as a core growth channel through innovation, operational excellence, and ecosystem integration.

Key Responsibilities

1. Strategy & Product

• Define and scale a modern Paid Social portfolio (incl. AI solutions)
• Drive integration with Organic Social, Commerce, and Investment
• Own product, tools, processes, and KPI development

2. Leadership

• Lead a ~25 FTE team + offshore teams
• Develop talent, org structure, and performance culture
• Act as mentor for senior leadership (EDs, Group Heads)

3. Operations

• Standardize and optimize workflows
• Drive automation, efficiency, and outsourcing initiatives
• Ensure high-quality execution via KPI tracking

4. Innovation

• Bring in global best practices and translate locally
• Develop guidelines for platforms, targeting, formats, measurement
• Launch new digital products (e.g. guarantees, investment models)

5. Stakeholder Management

• Collaborate across agency brands and global teams
• Represent Paid Social internally & externally
• Drive change management and enablement

Ideal Profile

• Strong experience managing large-scale Paid Social (Meta, TikTok, etc.)
• Proven leadership of larger teams
• Deep expertise in automation, efficiency & process design
• Strong data & measurement mindset
• Excellent communication skills (DE/EN, incl. C-level)