E-Mail Marketing & Content Specialist (f/m/d)

Join Trusted Shops – Europe's Leading Trust Platform

Trusted Shops develops innovative SaaS solutions that empower more than 40 million consumers and over 30,000 businesses across Europe. Our portfolio includes the Trusted Shops Trustbadge®, Buyer Protection solutions, customer review management, and the eTrusted Experience Feedback Platform.

For more than 25 years, our mission has been simple: building trust in digital commerce and strengthening relationships between businesses and consumers.

To strengthen our Digital Business & Automation Team , we are looking for an experienced and creative:

Email Marketing & Content Specialist (f/m/d)

Your Impact

As part of our Digital Business & Automation Team, you will design and optimize scalable customer communication programs that drive customer engagement, retention, and growth. Using marketing automation, customer insights, and data‑driven decision‑making, you will support our self‑service business through high‑performing email campaigns and compelling content experiences.

Your Responsibilities

• Plan, create, execute, and optimize email marketing campaigns across the entire customer lifecycle.

• Develop engaging and conversion‑focused content for emails, landing pages, customer journeys, and marketing campaigns .

• Build, manage, and optimize HubSpot workflows, campaigns, templates, and automation processes .

• Ensure excellent campaign execution through quality assurance (QA), audience segmentation, personalization, and customer targeting .

• Analyze campaign performance using KPIs and reporting dashboards and conduct A/B testing to improve open rates, click‑through rates, engagement, and conversions.

• Collaborate with cross‑functional teams including Marketing, Product, Customer Success, and Sales to translate business objectives into impactful customer communications.

• Contribute to customer retention and lifecycle marketing initiatives that improve customer experience and long‑term value.

• Initial professional experience in Email Marketing, Content Marketing, Lifecycle Marketing, CRM Marketing, or Digital Marketing, ideally within a SaaS, technology, e‑commerce, or digital business environment.

• Native‑level German or C1 proficiency and excellent English communication skills.

• Hands‑on experience with HubSpot Marketing Hub, including landing pages, forms, workflows, automation, and email templates.

• Strong understanding of Customer Retention, Customer Lifecycle Management, Marketing Automation, Campaign Performance Analysis, and Marketing Analytics.

• Basic knowledge of HTML and CSS for email and landing‑page customisation.

• Experience using AI‑powered tools (ChatGPT, Copilot, Gemini, etc.) for content creation, marketing optimisation, and productivity enhancement.

• Analytical mindset with strong attention to detail and passion for customer‑focused communication.

What we offer you

• Hybrid work: Combine flexible remote work with team time in the Cologne office (on‑site days depending on your location)

• Workation: Temporarily work from a destination of your choice within EU, Iceland, Liechtenstein or Norway

• 28 vacation days

• 2.5 additional days off at Christmas, New Year's Eve and Carnival

• Buddy program (an experienced trustee is at your side)

• Individual learning & development opportunities (internal & external trainings, e‑learnings)

• Events (Team Events, Unit Events, etc.)

• Health Pass (free online and offline sports, fitness, and health courses)

• Permanent contract with Europe's trusted brand

At Trusted Shops, we are interested in you as a person - whether you fit in with us is independent of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation and identity. Trusted Shops is clearly committed to diversity and against discrimination.