E-Mail Marketing Manager – B2B Campaigns

Stellenbeschreibung:

Build and manage outbound and email campaigns in the backend for clients
Develop campaigns based on buyer personas, positioning, and USPs
Translate buyer personas, positioning, and USPs into clear messaging strategies
Write outbound copy, including emails, follow-ups, and sequences
Take full ownership of campaigns: setup, testing, KPI tracking, analysis, and continuous optimization
Work closely with account managers to refine offers, messaging, and campaign strategy
Work entirely in the backend without direct client contact, focusing on copy, structure, testing, and scaling

Requirements

Initial experience in outbound or email marketing, or experience working with relevant tools
Strong copywriting skills and an understanding of how effective email copy captures attention and encourages people to respond
A strong sense of offer building and an understanding of how messaging and offers work together to drive conversions
Analytical, data-driven approach, with optimization based on KPIs
Curiosity and willingness to experiment with new tools
Comfortable working with complex setups
Independent, structured working style and willingness to take ownership of results
Formal educational background is secondary; what matters are skills, tool proficiency, and demonstrable or evident performance in outbound marketing

Core Competencies

Demonstrates expertise in outbound and email marketing, with a strong focus on copywriting, campaign management, and data-driven optimization. Proficient in developing messaging strategies that drive conversions and enhance client engagement.