Ecommerce Manager

Responsibilities

• Own conversion rate optimization across the Shopify storefront PDPs, collection pages, checkout flow, and homepage


• Run A/B tests and on-site experiments; manage tooling and interpret results


• Manage Shopify app ecosystem including upsell/cross-sell, reviews, subscriptions, bundles, and site speed tools


• Maintain integrations and troubleshoot issues across apps, pixels, and data layers


• Coordinate with creative team to brief and deploy updated imagery, copy, and UGC across PDPs


• Own PDP optimization on TikTok Shop titles, bullets, imagery, A+ content, and category/attribute setup


• Monitor TikTok Shop storefront performance and flag issues to the broader team


• Coordinate with the content and affiliate team to ensure product pages are dialed in to support creator traffic


• Stay current on TikTok Shop feature releases and surface relevant updates


• Assist with Amazon listing optimization: titles, bullets, A+ content, backend keywords, imagery


• Work alongside internal stakeholders and agency contacts to implement updates and maintain listing health


• Flag suppressed listings, content issues, or policy flags and coordinate resolution


• Execute campaign sends end-to-end: build, QA, schedule, and deploy in Klaviyo


• Partner with Director of Growth and retention agency on flow strategy — hands-on implementation


• Manage segmentation logic, list hygiene, and send cadence


• Pull post-send reporting and surface performance insights


• Own the review platform — ensure review collection, moderation, and syndication are running


• Leverage AI tools for copywriting, content optimization, and productivity


• Maintain clean documentation across SOPs, app settings, and platform configurations


• Support new channel or integration launches as the business scales

Qualifications

• 2 to 4 years in a DTC ecommerce role, you\'ve lived inside Shopify and know it cold


• Hands-on Klaviyo experience: you\'ve built campaigns, managed flows, and pulled your own reporting


• Worked on TikTok Shop in some capacity, even if not the primary owner


• Basic Amazon Seller Central familiarity listing updates, A+ content, suppression troubleshooting


• Comfortable with the Shopify app ecosystem: you know what tools exist, how they talk to each other, and how to triage when something breaks


• CRO mindset: you think about the customer journey, not just the task in front of you


• Detail-oriented and execution-focused you ship, you follow up, you close the loop


• Comfortable using AI tools to move faster (ChatGPT, Claude, Midjourney, etc.)


• Strong communicator who can work cross-functionally with creative, growth, and external partners


• Nice-to-have: experience at a beauty, wellness, or CPG DTC brand


• Familiarity with affiliate or influencer-adjacent ecommerce (TikTok Shop affiliates, LTK, etc.)


• Basic HTML/CSS for email template edits


• Experience with tools like Elevar, Triple Whale, or similar attribution/analytics platforms


• Comfort pulling and interpreting data in Google Sheets or Looker