Ecommerce marketing manager

Описание:

We build massive awareness through retail, events, athletes, and brand partnerships. Your task: turn that reach into a functioning D2C flywheel. Performance marketing, the creator layer, CRM, and retention work together under your leadership and reinforce one another with every iteration.

Задачи:

• Ownership of Meta, Google, and TikTok ads Campaigns for hero SKUs, bundles, events, and retail-halo pushes
• Creative briefings, feeding learnings back to the team
• Cross-channel budget management
• Email, WhatsApp, and SMS flows (Klaviyo stack)
• End-to-end lifecycle journeys
• A/B testing retention automations
• Segmentation by behavior and lifecycle stage
• Subscribe & Save default, funnel optimization
• Critical for Q2: subscription above 50 percent
• LTV modeling by cohort and channel
• Pricing and bundle tests
• Influencer content in a performance context (codes, tracking, whitelisting)
• Sparring with Kathrin and Jona
• Scalable affiliate logic

Требования:

• 3+ years of performance marketing at D2C brands
• Hands-on experience with Meta, Google, and TikTok ads
• CRM/retention: Klaviyo, Shopify, WhatsApp or SMS stack
• Subscription mechanics, LTV/CAC, cohort logic
• AI-first mindset
• Strong strategically, hands-on
• Very good German, fluent English

Условия:

• Full ownership of the D2C stack from day one
• Direct access to Nils (CMO) and Felix (COO)
• Office in Berlin, team offsites, short lines of communication
• Attractive base salary plus performance component
• Tooling budget for the performance and CRM stack