Employer Branding Manager -m/f/d

OVERVIEW

Fairtrade is the most recognized and trusted sustainability label, working to make trade fairer for people and planet.For more than three decades, Fairtrade has been making an impact on the way trade works. We believe that every farmer and worker should have access to a better way of doing business, and a better way of living.Fairtrade International is an independent non-profit organisation representing more than two million small-scale farmers and workers worldwide. It owns the FAIRTRADE Mark, a registered trademark that appears on more than 37,000 products. Beyond certification, Fairtrade International and its member organisations (three producer networks and 19 national Fairtrade organisations) partner with producers and businesses, engage consumers, and advocate for a fair and sustainable future.

PRINCIPAL ROLES AND RESPONSIBILITIES

Objective/ purpose:

Employer branding is how Fairtrade International presents its identity and value proposition as an employer: the reason talented people choose to join, stay, and speak positively about the organisation. The Employer Branding Manager owns this employer brand across the full employee lifecycle, from first candidate contact through recruitment, onboarding, internal communication, and retention. The role defines and drives the Employer Value Proposition, shapes how candidates and employees experience the organisation at every touchpoint, and ensures that Fairtrade's culture, including its commitment to diversity, equity, and inclusion, is credibly reflected both externally and internally.

As part of this, the role continuously improves the digital candidate and employee experience, using HR systems and digital communication formats to keep processes smooth, modern, and consistent. Working closely with the HR Generalist, hiring managers, and cross-departmental stakeholders, the Employer Branding Manager ensures a coherent, authentic, and credible employer brand at every stage of the employee journey.

Independent and responsible conduction of the following tasks:

Employer branding, attraction and retention

• Employer branding strategy: definition of the Employer Value Proposition (EVP), external channel strategy, management of employer review platforms (e.g. Kununu, LinkedIn) and review positioning.
• Set the strategic framework for talent attraction and sourcing, including target talent groups, sourcing channels, campaigns and coordination with the responsible HR or recruitment staff.
• Develop employee attraction and retention strategy.
• Definition and reporting of employer branding and retention KPIs

Candidate and employee experience

• Ownership of the process of the full candidate experience.
• Process ownership and continuous improvement of the onboarding and offboarding processes

Internal communication and collaboration

• Internal communication, development and continuous improvement of internal communication channels and forms, including the monthly HR newsletter, in close collaboration with the Communications Comms & Brand unit.
• Evaluation, introduction and functional ownership of a digital internal communication and collaboration platform, e.g. an intranet, to strengthen employee exchange and ease the fatigue of high email volume.

HR digitalisation and organisational development

• Ownership of the HR digitalization roadmap and process design in the Rexx HR system
  Driving an approachable and credible HR culture.
• HR lead of the organisational DEI council: cross-functional coordination and development of DEI initiatives and company policy.

Stakeholder management and other responsibilities

• Cross-departmental stakeholder management
• Undertake other tasks that are consistent with the level and responsibilities of this post

SKILLS REQUIRED

• University qualification or commercial apprenticeship with further qualification in relevant field such as Human Resources, Communications, Marketing, Business Administration or comparable education.
• Relevant work experience in HR with a focus on employer branding, recruitment or internal communication.
• In-depth understanding of HR functions and processes.
• Good knowledge of German labour law relevant to recruitment and candidate data handling (e.g. AGG, GDPR).
• Excellent writing and editorial skills; ability to translate HR topics into engaging content.
• Excellent communication skills and facility in cross-cultural communication.
• Strong stakeholder management skills across units and levels.
• Fluent in English and German oral and written.
• Diplomatic and sensitive approach.
• Solution-oriented team player.
• Strong digital skills, including good command of MS Office Suite, HR systems (e.g. Rexx) and digital competence.
• High level of accuracy and attention to detail.
• Motivation for Fairtrade.

TERMS AND CONDITIONS

• This is a full-time position within Fairtrade International.
• Location is at Fairtrade International offices in Bonn, Germany with the opportunity for hybrid work arrangements
• The office language is English
• Salary as per the Collective Bargaining Agreement for the Wholesale and Foreign Trade Industries for North Rhine Westphalia Group VIa and over tariff payments (starting at 5,301.00 Euros gross per month)
• Holiday Bonus and 13th salary
• 30 days of holidays per year (for fulltime employees)
• Subsidised public transportation ticket
• Subsidised meal services
• Childcare cost subsidy

Please note that Fairtrade International is strict in compliance with the required qualification criteria mentioned above, and only those candidates selected for interviews will be contacted.