European Go-to-Market Enablement Lead (m/w/d)

European Markets | Go-to-Market Strategy | International Field Coaching | Sales Performance

Turn insight into action - and help sales teams across Europe perform at their best

This is an exciting international opportunity for an experienced sales performance, business development or sales enablement professional to play a key role in implementing our Go-to-Market strategy across our European markets.

As our Group Existing Customer Growth Lead (m/w/d), you’ll work directly with selected Account Management and Key Account Management teams, spending focused periods in each market to build momentum, strengthen sales disciplines and accelerate performance.

This is not a role conducted from behind a desk. You’ll be visible in our branches, alongside our teams and out in the field with customers. You’ll combine CRM insight, performance data and real-world observation to understand what is driving results - and provide practical, real-time coaching that helps teams improve.

Reporting to the Group Existing Customer Growth Director, this highly visible role offers frequent European travel and the opportunity to make a measurable impact across an international business.

We’re Safetykleen - a world leader with more than 50 years’ experience across 15 countries, helping businesses keep their critical operations safer and cleaner.

We provide parts-cleaning, waste management and environmental solutions that help our customers work more efficiently, lower energy consumption and operate more responsibly.

Although we operate internationally, the strength of our business lies in our branches and our people. You’ll bring our Group commercial ambitions and local market expertise together - helping our teams deliver sustainable customer growth.

What you’ll be doing

Creating focus and momentum

You’ll spend approximately two to three weeks dedicated to each selected country, helping them establish the activity and operating rhythm needed to improve performance.

You’ll:

• Set clear daily expectations and measurable goals at team and individual level.
• Lead focused daily check-ins to review progress and address barriers.
• Create an energetic, positive environment built around achievement and accountability.
• Help teams embed new working habits that continue beyond your time in the market.

Using data to direct action

You’ll use CRM data and our Group Go-to-Market Power BI dashboards to establish a clear view of current performance.

You’ll:

• Identify individual and team strengths, gaps and priority development areas.
• Share clear, evidence-based assessments with Team Leaders and Account Managers.
• Help teams interpret their own data and decide what to start, stop or continue.
• Translate analysis into targeted actions that can be applied immediately.

Coaching in real customer situations

Completing two to three customer meetings each week, you’ll see how our approach is being used in practice and provide real-time coaching.

You’ll help Account Managers strengthen their customer conversations, identify relevant growth opportunities and apply our sales methodology consistently - balancing commercial ambition with genuine value for the customer.

Understanding what drives conversion

You’ll work with Team Leaders to look beyond the headline results and understand the behaviours behind them.

You’ll:

• Develop their confidence in asking effective coaching questions.
• Help them capture consistent reasons behind performance outcomes.
• Combine field observations, CRM data and team feedback to identify patterns.
• Produce weekly insights into the factors driving or constraining conversion.
• Share learning with the Group Commercial team to inform our wider Go-to-Market approach.

What we’re looking for

You must be fluent in English (C1 o.e.) and at least one other European language, enabling you to build credibility, coach effectively and communicate confidently with teams across our European markets.

You’ll also bring:

• A strong understanding of account growth, sales activity and conversion
• Excellent analytical skills and the ability to turn data into focused action
• Hands‑on experience with CRM systems and performance dashboards; Power BI experience would be valuable
• Experience coaching salespeople and influencing leaders.
• The confidence to challenge constructively and hold people accountable
• Strong communication and relationship-building skills across different cultures and levels of seniority
• A proactive, flexible and solutions-focused approach
• The ability to build credibility quickly within unfamiliar teams
• The flexibility to travel frequently across Europe and spend concentrated periods working within local markets

You’ll have the opportunity to:

• Travel and work with colleagues across our European markets
• Play an important role in implementing our Group Go-to-Market strategy
• Work directly with sales teams, local leaders and senior commercial stakeholders
• See the measurable impact of your coaching and commercial insight
• Help shape how we grow and support existing customer relationships across the Group
• Build broad international experience within a growing global organisation

If you’re excited by European travel, energised by helping sales teams succeed and motivated by turning commercial insight into stronger performance, we’d love to hear from you