Event Marketing Manager

• We are looking for an experienced Event Marketing Manager (m/f/d) to further develop and take ownership of events and webinars as strategic marketing and content channels. In this role, you will help make our events more effective through relevant topics, high-quality formats, a smooth participant journey, and well-planned content promotion. You will work closely with Marketing, Sales, Customer Success, and Partner Management
• You will further develop our event and webinar strategy and strengthen the strategic positioning of events as an effective marketing channel
• You will identify relevant topics and audience needs in the B2B SaaS space and turn them into compelling event ideas
• Together with your stakeholders, you will decide which topics, formats, and speakers create the greatest value for your target audiences
• You will conceptualize high-quality webinars and events, from topic selection and agenda development to content preparation
• You will take ownership of the participant journey, from invitation and registration through the event and follow-up
• You will develop a systematic approach to repurposing webinar and event content and transform it into suitable marketing and sales formats
• You will plan and manage trade shows as well as our own event formats
• You will critically challenge existing processes and assess where the targeted use of AI can meaningfully automate and improve efficiency
• You will analyze registrations, attendance rates, engagement, leads, conversion, and pipeline contribution and use these insights to identify concrete ways to improve

Benefits

• Variable working hours: Find the optimal way of working for you from our flexible working time models and our hybrid concept of office and mobile work
• Persona Development: Invest in yourself with online language courses and your own training budget for your professional and personal development
• Team Events: Get together with your colleagues at regular company and team events, such as our summer parties or year-end events
• Health & Wellbeing: Keep fit with a discounted EGYM Wellpass membership or by using a JobRad with tax benefits of up to 40%
• Social employer benefits: Receive a childcare allowance to improve the compatibility of family and career and benefit from an above-average subsidized company pension plan
• Workation: Home office from somewhere else: Work for up to 60 days anywhere within the EU and combine the feeling of vacation with your work

You can manage multiple event and webinar projects in parallel, coordinate dependencies, and ensure that timelines, responsibilities, and next steps are clear to everyone involvedA structured, quality-focused, and hands‑on approach to workYou bring together different perspectives from Marketing, Sales, Customer Success, Partner Management, and Product to create a clear and compelling event formatAn understanding of how events and webinars contribute to lead generation, conversion, and pipeline developmentExcellent German and good English skills, both written and spokenAn independent working style, a confident presence, and the ability to quickly build trust across teams and disciplinesSeveral years of experience in event marketing or webinar marketingExperience in the end-to-end development and execution of events and webinars, from identifying topics to evaluating performanceSolid experience in the B2B SaaS environment and a good understanding of software products, complex topics, and solutions that require explanationThe ability to present complex B2B SaaS topics in a clear, structured, and target‑group‑oriented way