Field Marketing Manager (f/m/x)

Most field marketing roles are run as logistics: book the booth, ship the banners, scan the badges, hand a spreadsheet to sales, move on. This one is built differently. You own events as a pipeline channel, from the target you set before booking to the deals that close because you made the follow‑up happen. It’s a more strategic seat than field marketing usually gets, and it’s yours to run.

doinstruct builds software that helps organizations train and enable their frontline teams—those in factories, logistics, and service environments who are hardest to reach with conventional learning and development. Our customers are manufacturers, industrial operators, and traditional enterprises, so our events are not generic SaaS conferences. You’ll be in the rooms where these buyers actually are, and you’ll own what we get out of being there.

This is also a solo seat. The trade‑show calendar already exists, so you’re not starting from zero, but there’s no playbook yet for turning it into pipeline. If you’re excited to own programs end to end, experiment with new approaches, and build the field marketing motion from the ground up, this role is for you.

What You’ll Own

• Set a pipeline target for every event (owned, sponsored, in‑person, virtual), and own what it returns.
• Run events end to end: choose the right ones, negotiate vendor packages and speaker slots, handle the logistics, and catch what’s about to go wrong.
• Pull SDRs and managers into working the leads an event generates, and stay on it past the handoff.
• Own the pipeline‑driving webinar program, separate from our learning webinars, including partner co‑runs where they make sense.
• Run smaller local activations across DACH: regional meetups, community events, and customer visits that fit a non‑digital‑native frontline audience.
• Manage the people around an event, from vendors to the SDRs and managers you need for follow‑up to the CEO when you need a deck approved, including saying no to an internal favourite when you have to.
• Grow into leading the field marketing function as doinstruct expands beyond one market.

Who You Are

• You’ve run events or webinars with real ownership of the moving parts, not just assisted on someone else’s.
• You’ve been measured on, or worked closely against, the pipeline events generated. You can tell us what a past event returned and why.
• You’ve coordinated vendors, and you’ve pulled internal people, including senior ones, into making an event work.
• You’re based in Germany, fluent in German, and fine with regular travel to events around the country. This role can’t be done remotely.
• Bonus, not a requirement: B2B SaaS experience, and you already use AI tools in how you work.

What’s Different Here

You own the channel, not a slice of it. That’s the upside and the hard part in one sentence. There’s no senior field marketer above you setting the plan, which means more ownership than most people at your level get, and also more rope. The follow‑up loop with sales is yours to make work, and our customer base means the events are more specific and more interesting than the usual SaaS circuit.

Why doinstruct

• 400+ customers, Series A funded, below 2% churn. The product is a genuine must‑have, which makes the conversation at an event easier.
• The marketing team has just finished forming, so you’re joining at a point where what you build sticks.
• We’re moving AI‑first as a company and will actively help you get deeper into AI tooling, because that’s the direction we’re going.
• A real path to lead field marketing as we expand beyond a single market.

What Success Looks Like

• 3 months: You’ve taken over the existing event calendar, met the sales and CS people you depend on, and you can tell us what each upcoming event is supposed to return. The webinar program is yours.
• 6 months: Events you’ve run have produced pipeline you can point to and explain. The follow‑up loop with sales works because you made it work. You’ve already cut or changed something on the calendar based on what’s actually generating opportunities.
• 12 months: The way doinstruct runs events looks different than it did when you started, and you’re the reason. There’s a repeatable motion for turning an event into pipeline, and as the function expands, you’re the obvious person to lead it.

At doinstruct, you can make full use of your skills and play an active role in the further development of our start‑up. We attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.

Even if you don’t tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.

We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.

For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at