Field Marketing Manager (International Markets)

Requirements

• 5+ years of experience in product marketing, integrated marketing, partner marketing, or field marketing roles within a B2B SaaS company
• Demonstrated expertise in planning and executing go-to-market campaigns and events for complex, multi-product SaaS offerings
• Strong understanding of B2B SaaS selling motions, lead generation, sales enablement, and customer lifecycle marketing
• Analytical and data-driven, experienced in using tools such as Salesforce Marketing Cloud
• Outstanding project management and organizational skills; proven ability to manage multiple complex projects simultaneously
• Excellent communication and presentation skills; ability to craft high-impact messaging for technical and business audiences
• Collaborative, proactive approach; able to influence and partner effectively across sales, product, marketing, and executive teams
• Willingness to travel (approximately 25%) as needed
• Fluency in English is required; fluency in German is a plus
• 5+ years of experience in sales, marketing, or regional marketing. You should know how to sell products to local buyers and industries

What the job involves

• You’ll shape how Mural shows up in key international markets by localizing our marketing, events, and demand generation efforts across EMEA and APAC. This role isn’t just about running events, it’s about understanding how buyers make decisions, staying close to the customer, and adapting our global strategy so it resonates culturally and commercially in each region
• You’ll partner closely with Revenue, Product Marketing, Demand Gen, Sales, CS, and our Partnerships & Events Director to build pipeline, capture competitive intelligence, and create local experiences that reflect how business is done in each market
• Develop, collaborate and localize go-to-market strategies for EMEA and APAC markets, working closely with Marketing, Product, Sales, and CS
• Gather and analyze data on market trends, competitor activities, and customer needs to inform positioning and messaging for each region
• Develop tailored sales enablement materials, presentations, battlecards, case studies, and product content optimized for local buyers and industries
• Be a subject matter expert to influence segmented integrated marketing campaigns that drive leads, accelerate sales cycles, and strengthen brand recognition in the region
• Cultivate relationships with strategic partners, agencies, and industry influencers within both EMEA and APAC SaaS ecosystems
• Support virtual and in-person events, including trade shows, customer meetups, partner events, and webinars
• Manage event messaging, logistics, coordination with sales, and post-event lead follow-up