Field Sales Representative – Germany

We are looking for a motivated and outgoing Senior Field Sales Representative to join our team and drive retail expansion across Germany.

In this role, you will be responsible for visiting and developing local retail stores, building strong relationships with store owners and staff, promoting our products, collecting market insights, and generating qualified sales leads.

This is a field-based sales position that requires frequent face-to-face interaction with retail customers and regular travel within the assigned territory.

Key Responsibilities

1. Develop and expand retail stores within the assigned territory

• Regularly visit and develop local retail outlets, including Kiosks, Shisha Shops, E-Cigarette Shops, Handy Shops , and other relevant channels.


• Expand store coverage and increase product visibility within the assigned territory.


• Build and maintain positive relationships with store owners and staff.

2. Distribute product samples and collect store feedback

• Introduce products to store owners and staff and distribute product samples.


• Collect feedback regarding product experience, preferences, and customer response.


• Provide structured feedback to support product improvement and sales strategy development.

3. Generate sales leads and drive trial orders

• Identify potential customers and purchasing opportunities through face-to-face communication.


• Understand store needs and purchasing intentions.


• Collect and submit qualified sales leads and support the sales team in converting trial orders into regular business.

4. Monitor competitors and market trends

• Collect information on competitors such as Elfbar, VOZOL, Flerbar , and other relevant brands.


• Record competitor product displays, pricing, promotions, product assortment, and market activities.


• Provide timely and structured feedback on market trends and product sales performance.

5. Maintain accurate store and visit records

• Upload store photos, locations, shelf/display information, and other required data.


• Complete daily and weekly reports using digital tools.


• Ensure all field data is accurate, timely, and traceable.

6. Support retail merchandising and promotional materials

• Assist stores with product display and merchandising optimization.


• Improve product visibility and in-store presentation.


• Support the placement and management of promotional materials.

7. Other responsibilities

• Complete other tasks and projects assigned by the manager.

Requirements

• Education: No specific degree required.


• Language: Business-level German with strong verbal communication skills.


• Work authorization: Must already have the legal right to work full-time in Germany, such as permanent residency, partner/family residence status, or another valid long-term work authorization .


• Driving license: Valid German driving license with a good driving record.


• Strong communication and interpersonal skills.


• Outgoing, approachable, and comfortable communicating with new people.


• Comfortable working independently in a field-based environment.


• Detail-oriented, organized, and responsible.


• Passionate about sales and business development.


• Previous experience in field sales, retail sales, FMCG, tobacco, e-cigarette/vape, consumer goods, or related industries is a plus.

What You Will Do

This is a hands-on field sales role. You will spend a significant amount of time visiting stores, meeting store owners, introducing products, generating leads, collecting market information, and building our retail presence across Germany.

If you enjoy meeting people, working independently, developing new business, and being active in the market, we would like to hear from you.