Founding Brand Manager

Responsibilities

• You own the feeling people get in the first 10 seconds.
• You build campaigns end to end, from the idea that stops the scroll to the dashboard that proves it worked.
• Build the new narrative and positioning.
• Own our two biggest growth channels: TV and Social.
• Make it convert. In the end, conversion is what counts.

Qualifications

• You've built a brand before, at least 3 years of it.
• You know how a campaign works end to end, and you can run the channels that carry it.
• You have taste. For brand, for content, for social, for the zeitgeist.
• Social media is your daily life, and you've worked with creators and influencers.
• Bonus: you've run our growth channels yourself. TV and Out of Home, and above all a TikTok UGC engine you built and steered.
• You're bold in what you ship.
• You make things yourself.
• Insane agency and ownership.
• AI-native instincts.
• Fluency in German and English is a must.