Founding Head of Marketing — COSMOS

OBVIC is a Hamburg-based technology company building COSMOS , a new public-facing product based on a simple proposition:

About OBVIC

OBVIC is a Hamburg-based technology company building COSMOS , a new public-facing product based on a simple proposition:

Tell COSMOS what you want.

Today, people must first decide whether to use a search engine, marketplace, app, comparison site or service provider. COSMOS changes the order. A person expresses what they are trying to achieve, and COSMOS works out what matters, evaluates real possibilities and helps them move from intent toward a decision and outcome.

We call the wider shift Connected Intent .

COSMOS is preparing for Open Beta. It is not another chatbot, search wrapper or generic campaign about AI. We are building a product that people should want to use, trust, return to and recommend.

The role

We are looking for a Founding Head of Marketing whose primary responsibility is to execute the COSMOS programme.

This is not a conventional corporate marketing role. It is not a job for someone who wants to spend their time managing agencies, producing internal presentations or supervising a large existing team.

The immediate job is to make strangers:

understand COSMOS → want to try it → experience its value → come back with the next thing → share it with someone else

You will work directly with the Founder and closely with Product and Engineering. You will help turn a genuinely different product into a category people understand and a brand people care about.

The role starts part-time and hands-on . Following completion of the company’s financing round, the intention is for it to become a salaried, full-time leadership role , with the opportunity to build the marketing function as the company grows.

What you will own

Your first priority will be the launch and adoption of COSMOS. This includes:

• developing and executing the Open-Beta marketing programme;
• sharpening positioning and messaging without turning COSMOS into another “AI assistant”;
• making cosmos.obvic.com a compelling doorway into the product;
• creating product demonstrations that make the difference visible within seconds;
• developing low-cost, organic ways for strangers to discover and try COSMOS;
• building social, creator, community and founding-user programmes;
• understanding how Gen Z discovers products, judges authenticity and shares experiences—without chasing every trend;
• creating short-form content that demonstrates real product behaviour rather than generic AI promises;
• supporting brand, PR, media and category-creation activity;
• testing acquisition ideas across Germany, the UK and the Netherlands;
• measuring meaningful product adoption rather than vanity metrics;
• helping establish whether people return to COSMOS with a second, different objective;
• working with Product to identify where the experience is compelling, confusing or failing;
• maintaining honest boundaries between what is working, what is being tested and what is still being built.

Over time, the role may expand into team leadership, partnerships, broader brand responsibility and support for OBVIC’s business-facing product, WARP. The immediate job remains overwhelmingly COSMOS-first .

What matters more than your CV

You do not need a long executive résumé or years of experience managing a large marketing department.

You may already have led marketing, or this may be the role in which you prove that you are ready to.

What matters is that you:

• believe in what OBVIC is trying to build;
• understand why COSMOS could matter to ordinary people;
• think independently and challenge conventional marketing;
• understand Gen Z culture, discovery behaviour and communication without treating Gen Z as a stereotype;
• can turn an idea into something people can see, feel and act upon;
• have strong writing, visual and brand judgment;
• are willing to create and execute, not merely direct others;
• can work quickly with limited resources;
• know the difference between attention and genuine adoption;
• are analytical enough to learn from evidence and change direction;
• can tell the Founder when an idea is weak, confusing or unlikely to work;
• are comfortable operating before every process, role and answer has been formalised.

We value originality, judgment, courage and execution more than conventional credentials.

Useful experience

Experience in some of the following would be valuable, but no candidate is expected to have all of it:

• consumer-product launches;
• organic growth or product-led adoption;
• social video, creators and communities;
• Gen Z marketing or cultural research;
• brand positioning and category creation;
• early-stage technology companies;
• consumer AI or digital products;
• landing-page and conversion experimentation;
• PR, media or thought leadership;
• analytics and cohort measurement;
• working directly with founders and product teams.

Clear written and spoken English is essential. German is useful but not mandatory. A degree is not required.

Working model

• Initial commitment: Part-time and highly hands-on.
• Location: Greater Hamburg Area, with regular in-person collaboration expected.
• Progression: Intended conversion into a salaried full-time role after the current financing round is completed.
• Early participation: Recognised through a formal virtual-share or VSOP arrangement.
• Long-term opportunity: Build and lead the COSMOS marketing function as the product moves from Open Beta toward international adoption.

The exact initial time commitment, compensation structure, virtual-share terms and conversion conditions will be agreed transparently before commencement.

This is not a conventional fully salaried corporate position from day one. It is an opportunity for someone who wants to join early, materially influence the company and participate in the value they help create.

COSMOS does not ask people to understand the technology. The technology does the work of understanding them.

• The role description is deliberately centred on making the accepted COSMOS experience tangible: authoritative meaning becoming a living world, with the interface composed around intent rather than presented as another page of answers.